Fergus has been on Natural instinct since he was weaned both with the breeder then with me flavours came snd went and he decided Duck and Chicken was the one for him. Always great quality and always a... Vis mer
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Love Natural Instinct as a brand packaged lovely but come in polystyrene lined boxes which are difficult to dispose of … too expensive to feed all the time with 4 dogs. We order for special occasion... Vis mer
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We have been buying Natural Instinct raw dog food for a long time now for our 4 Greyhounds. Excellent quality product, excellent service & delivery. Product always arrives very quickly is well packe... Vis mer
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Having used them for years disappointed in the state of delivered goods. Last couple of orders have been thrown in the box…. Packs broken and blood leaked out. Looking at better alternatives now.
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Informasjon om virksomheten
Om Natural Instinct
Skrevet av virksomheten
At Natural Instinct, we are passionate about pets and believe that a healthy diet is just as important for them as it is for us. That’s why we provide complete and balanced raw dog food, made from the finest natural ingredients and packed with essential nutrients.
We believe in feeding as nature intended—a raw diet that supports optimal health, energy, and wellbeing. Our frozen raw dog food is made with high-quality, human-grade meats, fresh vegetables, and natural supplements, ensuring every meal is nutritionally balanced and free from artificial additives, colours, preservatives, and fillers.
We make raw feeding simple and stress-free. Our convenient frozen raw dog food is delivered straight to your door, ready for you to defrost, serve, and watch your pet enjoy. Whether you’re transitioning your dog to a raw diet for the first time or looking for high-quality, natural meals, we have a variety of recipes to suit all breeds, sizes, and dietary needs.
Shop here
Switching to a raw diet has never been easier. Whether you're new to raw feeding or a long-time advocate, we offer expert guidance and advice to help you make the best choice for your pet. Our website is filled with helpful resources, including transition guides, food calculators, and FAQs to ensure a smooth transition.
Give your furry friend the very best with Natural Instinct—pure, wholesome, and natural raw dog food that helps them thrive!
Visit our website and discover why so many pet owners trust us for premium raw dog food.
Kontaktopplysninger
Units 10‑12, Trade City Frimley, GU16 7AL, Camberley, Storbritannia
- 01276 608500
- hello@naturalinstinct.com
- www.naturalinstinct.com
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Well my Ridgeback loves the green tripe…
Well my Ridgeback loves the green tripe not keen on the chicken & tripe still beef to try
17. september 2026
Svar fra Natural Instinct
Hi James,
Thanks for sharing your feedback! We’re pleased to hear your Ridgeback is enjoying the Green Tripe.
Hopefully the Beef goes down just as well, and perhaps the Chicken & Tripe will grow on them too!
Kind regards,
Jamie
Every carton was smashed
Every carton was smashed. Bits of plastic everywhere and all in the food. I know the packaging is being changed so hopefully that will solve this next time. Currently liaising with support
15. september 2026
Svar fra Natural Instinct
Hi Deborah,
We’re really sorry about the condition your delivery arrived in and completely understand your concerns about the damaged cartons and pieces of plastic.
We can see that Ellie has replied to your email and is working with you to get everything arranged and sorted.
We also have an update to our packaging coming very soon, which we hope will prevent issues like this from happening again.
Please do let us know if you need anything else in the meantime and we’ll be happy to help.
Kind regards,
Jamie
Would have been higher but had to ring…
Would have been higher but had to ring up twice. First time I was cut off when the call connected. Second time I was given the discount code that I had already entered online and told to ring back if it didn't work. Due to this the order took longer to arrive.
9. september 2026
Svar fra Natural Instinct
Hi Fay,
We’re really sorry to hear about the issues you experienced when placing your order. Having to call twice, being disconnected on the first attempt and then being given a discount code you had already entered is certainly not the experience we want for our customers.
We also apologise that this resulted in your order taking longer to arrive. We really appreciate you taking the time to share your feedback, and we’ll make sure this is passed on to the relevant team so we can improve the experience going forward.
Kind regards,
Jamie
Svar fra Natural Instinct
Hi Steve,
It’s great to hear that you find ordering from Natural Instinct nice and easy, and even better that the food always goes down well!
Knowing your dog is happily enjoying their meals is exactly what we love to hear.
Thank you for taking the time to share your feedback with us.
Kind regards,
Jamie
Love Natural Instinct as a brand…
Love Natural Instinct as a brand packaged lovely but come in polystyrene lined boxes which are difficult to dispose of … too expensive to feed all the time with 4 dogs. We order for special occasions or if we have puppies for the green tripe
There are other raw brands which are just as good but cheaper
20. juli 2026
Svar fra Natural Instinct
Hi Hannah,
Thank you for sharing such honest feedback. It’s lovely to hear that you love Natural Instinct and that our food has become a choice for special occasions and for your puppies, particularly our Green Tripe.
We completely understand that feeding four dogs can make the overall cost an important consideration, and we appreciate your comments regarding the packaging and how difficult polystyrene can be to dispose of. We’re grateful that you continue to choose us when you feel Natural Instinct is the right fit, and we’ll certainly take your feedback onboard.
Kind regards,
Jamie
Svar fra Natural Instinct
Hi Steven,
It’s great to hear that your deliveries are consistently arriving on time and, most importantly, that your dogs love their Natural Instinct food! We really appreciate you taking the time to share your feedback and it’s lovely to know everything is working well for you.
Kind regards,
Jamie
Poor service, very unreliable.
Ordered food Thursday morning expecting to receive the next day, as per the company's t&c's. The food finally arrived on Tuesday without any explanation or apologies for the delay. We opened the box only to find a lot of food had defrosted and had to be thrown away. We are still waiting to hear from customer services. Very disappointed.
15. september 2026
Svar fra Natural Instinct
Hi Alex,
We’re really sorry about the experience you’ve had with this order. We completely understand how disappointing it must have been for the delivery to arrive several days later than expected, particularly with some of the food then arriving defrosted.
We can see that the order has now been refunded, and we apologise that this was not resolved sooner.
This certainly should not have happened, and we’re sorry for the inconvenience and frustration caused. We’re working to improve the delivery experience and hope you won’t experience this again in the future.
Kind regards,
Jamie
The food arrived defrosted plastic…
The food arrived defrosted plastic containers were broken a pool of blood in the bottom of the box and I’m still waiting for a replacement for the order that was not fit for purpose.
10. september 2026
Svar fra Natural Instinct
Hi Samantha,
I’m really sorry about the issues you have experienced with the tubs. We completely understand how frustrating this can be, particularly when the tubs arrive damaged.
The good news is that this is something we are already addressing as part of our packaging update, with new tubs coming into circulation very soon. We’re hoping this will significantly improve things going forward and we’ll certainly keep you informed as the new packaging is introduced.
I can also see that your latest order arrived on Sunday, so we really hope everything arrived safely and in good condition this time.
Please do let us know if you experience any other issues with the delivery or products and we’ll be more than happy to help.
Kind regards,
Jamie
Nice Food
Food was great but delivery not so much, said there was a hold up. So my dog food was delivered the next day, ice had melted and all the tubs were iced up. The driver brought my food to the door then dropped it and left
3. september 2026
Svar fra Natural Instinct
Hi Jackie,
We’re pleased to hear that you were happy with the food, although we’re really sorry that the delivery let you down on this occasion. We understand how frustrating it must have been for the order to arrive a day later than expected, particularly when the ice had melted and the tubs were iced up.
Thank you for taking the time to let us know.
Kind regards,
Jamie
Inferior plastic containers
I have used this product for many years - sometime ago they switched to an inferior plastic container which frequently splits - spilling blood and raw dog food product in my freezer, fridge and in the kitchen when it’s defrosting. This last batch was particularly difficult. The plastic containers are simply not good enough for this product - I can’t continue to have raw dog food mixing with other products in my freezer and fridge which frequently leak out of the container. I will be looking elsewhere in future. sad to leave but unless they change the plastic containers I have no choice
4. september 2026
Svar fra Natural Instinct
Hi Amanda,
We’re really sorry to hear about the repeated issues you have experienced with the tubs, especially after being a long standing Natural Instinct customer. We completely understand how frustrating it must be to deal with leaks and food spilling into your freezer, fridge and kitchen.
Thank you for raising your concerns with us. We have heard our customers loud and clear, and we have new packaging coming into circulation very shortly, including reusable lids. We really hope this will resolve the issues you have experienced and improve your overall experience with Natural Instinct.
We’re sorry to hear that you are considering looking elsewhere and truly appreciate the support you have given us over the years, we would love the opportunity to make things right.
Kind regards,
Jamie
No problems
No problems, foid arrived when expectes and my dog loves their food!! Would highly recommend and have set up subscription..
7. august 2026
Svar fra Natural Instinct
Hi Chris,
It’s great to hear that everything arrived as expected and that your dog is enjoying their Natural Instinct food! We really appreciate the recommendation and are delighted to have you joining us on a subscription. We look forward to continuing to provide your dog with their favourite food.
Kind regards,
Jamie
Appalling customer service from Erin
29.09.26: I've just seen a response from Jamie [bit late - much like their deliveries!] in which he says they have now spoken with me directly! Well that's not true - he sent a standard email after the event - which does not constitute 'speaking directly'! Also I still haven't had the refund for the failed delivery!
They've now lost a customer of six years' standing as I have switched to another supplier who will no doubt enjoy our business hopefully for the next ten years!
Appalling customer service
We have been a customer for six years regularly buying 10kg raw food every 2/3 weeks. I placed an order on 11.09.26 but didn't receive any notification of delivery. I sent an email. No response. I rang just now and spoke to Erin who checked and stated she couldn't see the order had been delivered by DHL. She acted as though she was doing me a favour by saying she would get a replacement order out - but not until Friday! I asked given the circumstances that the order be delivered tomorrow not least as the error is on their part [either Natural Instinct or DHL]. She repeatedly talked over me and said they were at capacity and there would be no chance of a next day delivery. There is of course, at a cost but Erin was not willing to even try and remedy the situation. Due to her non-existent customer service skills I asked to speak to her supervisor. I was told Jamie would be on a break and be back in two minutes so I advised I would hold and wait to speak to Jamie. At this point she said "OK well then he can give you a call when he's free" and put the phone down on me!
Erin were you absent on the customer service training day? To put the phone down on a customer of six years' standing and not even attempt to remedy the situation by offering a next day delivery is absolutely appalling.
This isn't the first time we've had issues with Natural Instinct deliveries but these have usually been sorted out amicably - it seems there is a real issue now with their deliveries. I'm not sure whether the company has been taken over or there's been a change in direction / management but in any case this is a very poor way to treat customers. We will be investigating other suppliers and look to switch suppliers over a gradual period so as not to upset our dog's digestion given he was raised on NI and at the breeder's recommendation we continued with NI.
16. september 2026
Anmeldelse skrevet uten oppfordring
Svar fra Natural Instinct
Hi Kate,
We’re really sorry again for the experience you’ve had and for the frustration caused with this delivery.
We have now spoken with you directly and really appreciate you taking the time to raise your concerns with us. We completely understand how disappointing this must have been, particularly after being a loyal Natural Instinct customer for six years.
We’re sorry that you were left feeling that your concerns were not listened to or dealt with in the way you would expect. Your feedback regarding the delivery service and your experience when contacting us has been noted and will be looked into with the relevant teams.
Thank you again for raising this with us and for giving us the opportunity to discuss it with you directly.
Kind regards,
Jamie
Had a query regarding my order and the…
Had a query regarding my order and the staff were very attentive and answered all my questions. When it arrived the goods were well packaged.
9. september 2026
Svar fra Natural Instinct
Hi Steve,
It’s lovely to hear that our team were able to take the time to go through your questions and make sure you had everything you needed. We’re also really pleased your order arrived safely and well packaged. We really appreciate you taking the time to share such positive feedback about your experience with Natural Instinct.
Kind regards,
Jamie
Excellent quality
The variety was very good, well packaged but a little expensive. I've still given 5 stars as the quality, post and packaging was excellent!!
2. september 2026
Svar fra Natural Instinct
Hi Tess,
It’s great to hear that you were impressed with the variety, quality and packaging of your order. We really appreciate you taking the time to leave us five stars, and we completely understand your feedback regarding the price. It’s lovely to know that, despite this, you felt the overall quality and service made for a positive experience.
Kind regards,
Jamie
Svar fra Natural Instinct
Hi Holly,
We really appreciate your feedback. It’s great to hear that you find NI a reliable company and have had a positive experience with us.
Thank you for choosing us and for taking the time to leave a review.
Kind regards,
Jamie
Excellent company to deal with
Excellent company to deal with. Good choice of food which my spaniels do really well on. Good communication re delivery, food packed to keep cool and always in good condition.
6. september 2026
Svar fra Natural Instinct
Hi Irene,
It’s wonderful to hear that you’ve had such a positive experience with Natural Instinct. We’re delighted that your spaniels are doing so well on the food and that you’ve been happy with the choice, delivery communication and packaging.
Thank you for your continued support and for taking the time to share your feedback.
Kind regards,
Jamie
I have been with natural instinct for…
I have been with natural instinct for years , it’s a good product, although I do think the protein ratio has dropped which is not good for a working dog .
I am not a fan of the new subscription process , when I tried to reset it and change the date , it sent the product early and charged me early which caused a deal of inconvenience! Especially as the delivery driver did not leave it in the designated place so as we were out it was in the sun all day !
7. september 2026
Svar fra Natural Instinct
Hi Clare,
Thank you for taking the time to share your feedback and for being a Natural Instinct customer for so many years. We’re pleased to hear that you continue to be happy with the product, although we’re sorry to hear about your concerns regarding the protein content and the recent subscription changes, this will be raised with our team.
We completely understand how frustrating it must have been for your order to arrive earlier than expected and for it not to be left in your designated place, particularly with the food then being left in the sun. We’re sorry for the inconvenience this caused and will certainly take your feedback onboard.
Kind regards,
Jamie
Svar fra Natural Instinct
Hi Magdalena,
It’s great to hear that your deliveries arrive on time and that you’ve had such a positive experience with Dominik. We’ll be sure to pass your kind feedback on to him.
Thank you for choosing Natural Instinct and for taking the time to leave a review.
Kind regards,
Jamie
Svar fra Natural Instinct
Hi Allison,
We’re pleased to hear that you find ordering easy and that your deliveries arrive quickly. Most importantly, it’s great to know the dogs are loving their Natural Instinct food!
Thank you for taking the time to share your feedback.
Kind regards,
Jamie
Disgusting
It took 10 days to get the food I ordered, the Couriers you use are rude and unprofessional and liars! I'm still waiting for DHL to collect £80 worth of stale food which is an entire HEALTH HAZARD right outside my house - quite frankly your customer service right now is worse than -10
6. september 2026
Svar fra Natural Instinct
Hi Ruth,
I’m really sorry about the issues you’ve experienced with your order. I completely understand your frustration, particularly with the length of time it took for your food to arrive and the issues you experienced with the courier.
I am glad that we managed to get this sorted in the end, although we appreciate that this should not have been the experience you had with us.
Once again, we sincerely apologise for the inconvenience and frustration caused. Please do let us know if there is anything else we can help with.
Kind regards,
Jamie
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