SwissWatchExpo Anmeldelser 

Reviewed company's background and found them to be a credible online reseller of Rolex watches. Purchased a watch that was too small for my wrist. Contacted Joshua and he arranged for me to return watch. No pressure on providing a full refund minus $50 for shipping. I then found the watch that Joshua had recommended. New watch (Rolex 126610) arrived and was perfect. Josh followed up with a call to check on status of transaction. Josh was fantastic and I would make a purchase again form SwissWatchExpo without a moments hesitation.

Sold me a watch with a trade. VERY poor value for trade and staff was not willing to "BUDGE" even a little to help me buy the watch. Offered me 20% less for them to buy the watch I sent them, so I traded anyway. Delivery arrived with 2 boxes and 2 watches ... 1 watch was supposed to go to someone in ILL. After calling to let them know what had happened, they were a bit RUDE and CONDESCENDING. They first sent me a label to forward on to the other customer ... I did not feel comfortable with that. After multiple phone calls they finally sent me a FEDEX label to get the watch back to them. I drove 45 minutes (1 way) in rush hour traffic to make sure they get it the next day so the other customer would not have to wait. I let them know and they literally did not respond with a "THANK YOU" or anything. "CRICKETS" I debated sending the new watch back, but I could only image what that process would be like. Never again SWE.

Last week, I received one of my grail watches from SwissWatchExpo - a Rolex Pepsi on a jubilee bracelet. Back in December 2024, I bought my first Rolex, a Hulk, from Ro at this store. Since I had a flawless experience with him, I asked for his help again. Just like before, Ro called me to FaceTime and show me the watch and answer questions. In particular I wanted a Mark III bezel and wanted to know about the fit for the bracelet. I told him my wrist measurement and he said this watch at 7.5” would be perfect . Indeed it was. I cannot compliment Ro, SwissWatchExpo or all the people I’ve dealt with there enough. They are passionate about timepieces, answer all questions and have a brilliant selection. Both watches were delivered promptly and safely packaged. Buying from SWE was a pleasure and I look forward to years of business with this company.

After searching for a specific brand and like, I was disappointed that what I was looking for was discontinued by Omega. The previously owned time piece that was being sold by Swiss Watch Expo was what I was looking for and when they state that a previously owned time piece is in excellent condition, it may as well be considered brand new. After my initial contact and inquiry, they were fast to reply and provide the information I was requesting. It was an easy choice to purchase once likable information was obtained. T. Fullford

Bought an Omega Seamaster Planet Ocean Titanium from them. The process was amazing. They did a FaceTime call so I could see the watch and they also showed me others. They did not push for a sale they took the time to help me find what I was looking for. Watch was received just as described. Will definitely do business with them again.

It was a great experience ordering from SWE!

SWE Is ultimately in business to do business! I had a very favorable experience getting a very scarce and collectible watch only available in Japan. Their team is very knowledgeable and easy to work with at the end of the day. I cannot thank them enough for ultimately they truly care about the customer experience!

Over the years I've purchased 2 watches from SWE, a JLC and a Rolex. Staff are professional, friendly, and extremely helpful. SWE is VERY trustworthy and I highly recommend them!

From first contact to receipt of funds, my experience with selling my Cartier watch to SWE was flawless. I provided initial information, sent photos of my watch, and received an estimated payout range in short order. I shipped my watch to them AT NO COST TO ME, and following their in-person inspection, I received the funds promised within 24 hours. My contact, David R., was prompt, courteous, professional, and kept me informed during the entire process. Highly recommended.

My experience with SWE was great, from purchasing my luxury watch, having it serviced, to fast shipping and quick, professional communication. All in all, I am very pleased with SWE, and I will recommend them to my friends!

Joshua was very patient and helpful.

Smooth transaction, gorgeous watch as described, quick shipping.

100-Day Follow-Up Review:
In February 2026, I purchased a pre-owned Rolex Sea-Dweller (circa 2019) complete with its original box and papers. The watch appeared to be in near-mint condition, and I remain very pleased with the purchase.

After owning it for a few months, I noticed that at the beginning of each month, the watch had lost 3–5 minutes when I went to set the date.

While all automatic watches are subject to minor time variations over extended periods, modern Rolex watches carry the “Superlative Chronometer Officially Certified” designation. They are individually tested to an average daily rate of -2 /+2 seconds per day, which equates to approximately one minute per month at most. However, my watch was losing significantly more than that.

To verify, I conducted a controlled test: I fully wound the watch, set it precisely to the second using time.gov, and monitored it over 72 hours. The watch had lost approximately 20 seconds during that period.

I contacted the service department at Swiss Watch Expo (SWE), and they promptly arranged for me to bring the watch in. After initial testing, they confirmed it was losing 5–7 seconds per day. Roly, the Service Manager, adjusted the movement and kept the watch for further observation. After 24 hours, it was keeping perfect time with time.gov, accurate to the second.

Being local to SWE, I was able to pick up the watch the following morning. In total, the watch was with them for about a day and a half, and the service was fully covered under their excellent 18-month warranty.

I continue to be thoroughly impressed with every aspect of my experience with Swiss Watch Expo. I have now purchased two watches from them and would not hesitate to buy from them again. They are a top-tier dealer, highly recommended!

I purchased a 50th anniversary Sea Dweller, which turned out to be sold, so they accommodated me with a newer model w/box and papers. I received it yesterday and it’s a fantastic watch! I highly recommend SWE!

I have just sold one of my Omega watches to Swiss Watch Expo the entire experience is always outstanding and very quick processing and payment. Thanks to David and Justin who stayed in contact with me for the entire selling process. I have also traded and purchased many watches from SWE and the process is always very easy. If you are looking to buy/trade/sell the SWE Team will take great care of you!! Thanks SWE for another great watch transaction!!

Pleasure dealing with SwissWatchExpo they could not make the buying process any easier, thanks again
Gary G

My experience with Swiss Watch Expo was extremely disappointing and raises serious concerns about their accuracy, customer service, and overall business practices. (Updated to their response at the bottom)

Before purchasing, we took extra precautions to ensure the watches would fit properly. We specifically requested a FaceTime call with a salesperson to confirm sizing. During that call, the salesperson used a wrist-sizing device and assured us that both watches would fit comfortably. Based on that representation, we proceeded with the purchase.

However, when the watches arrived, neither one fit. Upon closer inspection, it became clear that both bracelets were shorter than represented, each missing approximately half an inch of length. One watch was missing about 1/2 inch of an 18k gold bracelet, and the other was missing approximately 1/2 inch from a two-tone 18k gold and stainless steel bracelet.

Adding to the concern, the certificates of authenticity provided by the company contained incorrect specifications, including bracelet lengths that did not match the actual watches received.

We contacted the salesperson to resolve the issue. He told us he would call us back—but never did. After multiple follow-up calls, we eventually reached a supervisor. Instead of addressing the discrepancies, the supervisor denied that any of these events occurred and placed the blame on us.

We were also told that a Rolex Submariner comes with 11 links, which is simply incorrect—these watches typically come with 12 links. This explanation did not align with what we received and only added to the confusion.

When we requested a resolution—such as providing an additional link for one of the watches—this was refused. At that point, we had no choice but to return the watches since they did not fit as promised. Despite the clear discrepancies and misrepresentations, we were told that we would be responsible for return shipping and insurance, which cost approximately $900.

All items were returned in the same condition in which they were received, and refunds were issued, confirming acceptance of their condition upon return.

However, the issues did not end there. When my husband received the e-check refund, it was short by $2,000. He had to follow up multiple times—via email, text, and phone—before the company issued a second check for the missing amount. This added yet another layer of frustration to an already problematic experience.

So to summarize:
• We were assured via FaceTime that the watches would fit—they did not.
• The watches arrived with shorter-than-advertised bracelets.
• The documentation provided was inaccurate.
• Follow-up customer service was unresponsive and ultimately dismissive.
• We were forced to pay a significant amount out-of-pocket to return items that were misrepresented.
• The initial refund was incorrect and required repeated follow-up to resolve.

For a company dealing in luxury timepieces, this level of inaccuracy and lack of accountability is unacceptable. Buyers should expect precise specifications, honest communication, and fair resolution when issues arise. That was not our experience.

Update (after business response):

Thank you for your response.

To clarify, our concern was not a misunderstanding about “wrist shape” or general fit. We took the extra step of scheduling a FaceTime call specifically to confirm sizing before purchasing. During that call, your salesperson used a measuring device and assured us that both watches would fit. That representation is what we relied on.

Additionally, the issue goes beyond fit. The bracelets themselves measured shorter than what was documented on the certificates provided. The attached photos show the discrepancy between the stated measurements and the actual length of the watches as received.

We also want to clarify that the refund was not “immediately corrected.” It required multiple follow-ups via email, text, and phone before the missing $2,000 was addressed.

All items were returned in the same condition in which they were received and were accepted without issue.

We appreciate the acknowledgment of responsibility, but the combination of inaccurate documentation, incorrect sizing assurances, and the difficulty in resolving these issues is what led to our experience.

Awesome experience. Easy to purchase online, watch was better than expected, I purchased a pre-owned Omega Seamaster 300m, it included the box and cards and was in pristine condition. I cannot even tell that it is pre-owned. The price was extremely competitive and I dare say lower than other competitors that I was looking at. Great experience all around.

I bought a ladies Cartier Ballon Bleu gold and steel watch from Swiss Watch Expo, and I couldn't be happier. The watch was in excellent condition and well packed for shipping. The authentication certificate included a replacement valuation for insurance purposes that was twice what I paid for it. Great customer service, too! Highly recommend.

I found the staff rude. I understand the appointment system because of the limited customer space—it feels more like a call center than a retail store. What I don’t understand is the rule that customers may only view three watches.

The rudeness began when I called to schedule the appointment. When I asked for an appointment, the receptionist asked what watch I wanted to see, and I good-naturedly said, "Well, I want to see five, but I understand that I can only see three, so let me tell you the five I want to see, and you can pick out the three you will let me see." I read off the five I wanted to see. Then he said, I will transfer you to a salesperson.

I was left on hold for a couple of minutes, and then the receptionist came back online and--in a very threatening tone of voice--asked me whether I had been to the store before. I laughed and said, "No, but what is the relevance?" He then continued the interrogation and asked, "Then how do you know that you can only see three watches?" "Well, that would be because it says, on your website, that a customer can only see three watches."

When the salesperson joined, the tone did not improve. He emphasized that in person sales were inconvenient, selected two watches himself, and demanded that I choose the third. When I explained this would be my first watch store visit and that I wanted to see all five to make an informed decision, he told me he would end the call if I didn’t choose immediately.

I was then told why my prior visits mattered: customers are allowed only one store visit per lifetime, during which they may view only three watches—ever. Based on this, I question the sincerity of the “VISIT OUR STORE” invitation on the website.

While I was initially disappointed by what I perceived as discourteous treatment, I am now grateful for the experience.

Over the past six months, I visited SWE’s website multiple times daily, including while traveling internationally, because I was genuinely interested in their inventory. I was particularly enthusiastic about SWE and even recommended the business to a colleague, contrasting it favorably with other retailers.

However, my in-person visit made clear how insufficient online photographs can be when evaluating luxury watches. For example, the watch described as having a brown ombré dial appeared entirely different in person, where the depth and gradation of color were evident. Similarly, the larger diamonds on the platinum watch had a significantly stronger visual impact than the smaller diamonds on the gold watches, something that was not apparent in photographs. The salesperson agreed that these distinctions are difficult to capture online and that in-person viewing is essential.

It is their business and, obviously, they can run it like they please. But since they were unpleasant with me and based on my review of their responses to complaints about their business, I don’t believe their motto is “the customer comes first.”

While I had initially imagined purchasing multiple watches from SWE, my experience prompted me to research the company’s reputation more thoroughly. In doing so, I reviewed customer feedback on Yelp and complaints filed with the Better Business Bureau. The volume and nature of these complaints raised concerns, but more troubling to me—as a consumer protection attorney—were the responses provided. In several instances, the responses appeared internally inconsistent and suggested an unwillingness to address legitimate customer issues. One response, for example, simultaneously denied the existence of a contract while later relying on contractual provisions.

I also noted that SWE is not a BBB-accredited business, which raises additional questions regarding adherence to BBB standards for trust and consumer protection.

In the end, I am grateful that I discovered these issues before making any purchase. The experience ultimately allowed me to make a more informed decision.

I had a very disappointing experience with Swiss Watch Expo at their Atlanta showroom and would caution potential buyers.

Before visiting, I selected six watches from their inventory that I wanted to see in person. I was informed that their policy allowed only a 30-minute appointment and that I would be limited to viewing three watches. Because I live several hours away and would be driving roughly eight hours round trip (about 500 miles), I explained that I was not comfortable making that trip to see only three watches. After that discussion, they agreed to make an exception and allow me to view four watches.

The next morning I began my drive to Atlanta. About 200 miles into the trip and roughly one hour before my scheduled appointment, I received a call informing me that they had changed their mind and that I would again be limited to three watches. I explained that we had already agreed on four given the distance I was traveling, but I was told that the decision had been changed and that I could either come look at three or not come at all.

Since I had already driven two hours, I continued to the appointment.

Within the first few minutes of my allotted 30-minute viewing time, it became clear that the three watches I had selected based only on photos were likely too large or heavy for my wrist. I explained that the fourth watch that had been removed from the list might actually be the best fit and mentioned that I was seriously considering a purchase in the ~$10,000 range.

Despite still having about 27 minutes remaining in the appointment, they refused to show me the fourth watch and stated that their policy limited the viewing to three watches.

In decades of purchasing luxury items and dealing with many high-end retailers, I have never experienced customer service like this. Given the circumstances and the distance traveled, the refusal to show one additional watch during the remaining appointment time was extremely disappointing.

I ultimately chose not to do business with them and will purchase from another dealer, even if it costs more. For a purchase at this price level, customer service and flexibility matter.

This experience occurred during an in-person appointment at the Swiss Watch Expo showroom in Atlanta, Georgia.