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Se hva andre synes

Vurdert til 5 av 5 stjerner

Beautifully, thoughtfully designed clothes! Can’t believe the quality and love the energy and time that’s been put into designing each piece! Will definitely be looking out for WAT THE BRANDS next col... Vis mer

Vurdert til 5 av 5 stjerner

I’ve followed and ordered from WAT the Brand for years, and it’s one of the few clothing brands I truly trust. Every piece is consistently high quality, comfortable, and effortlessly stylish. WAT neve... Vis mer

Vurdert til 4 av 5 stjerner

I absolutely love WAT The Brand! Everything I’ve bought from them has been great. I have a twin sister and we love matching outfits, and WAT is perfect for that — stylish, comfortable pieces we both... Vis mer

Vurdert til 5 av 5 stjerner

Love my WAT purchases! Such good quality- the longline puffer coat has lasted me years. The workwear and gym wear are staples in my wardrobe. Postage and returns are more expensive but I’ve never had... Vis mer

Informasjon om virksomheten

  1. Klesbutikk

Skrevet av virksomheten

Businesswomen, Stylists, Mothers, Friends; we are each other’s supporters, advocates and admirers. WE ARE THE BRAND. Based in London, WAT THE BRAND takes design cues from co-founders Sarah Ellis and Philippa Ross who have a collective twenty years of experience working in fashion, styling and brand building. Together with Nicky Green, an expert in retail with experience in fashion spanning 15 years, the 3 women came together and in 2021 founded, WAT THE BRAND – a natural extension of Sarah and Philippa’s fashion and lifestyle platform, We Are Twinset. Inspired by friendship and the confidence Sarah and Philippa both found through clothes, the label champions women at ease with their personal style. The ambition? To make women feel happy, fearless, empowered and unapologetic whenever they wear WAT THE BRAND. Bringing together Sarah and Philippa’s understanding of colour, shape and styling and Nicky’s ability to deliver, WAT THE BRAND promotes effortless, classic pieces. Each capsule collection is concise and designed to exist beyond trends. This philosophy of essential, luxe and ease informs the kids collection too.


Kontaktopplysninger

4,5

Enestående

TrustScore 4.5 av 5

54 anmeldelser

5 stjerner
4 stjerner
3 stjerner
2 stjerner
1 stjerne

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Vurdert til 5 av 5 stjerner

Amazing

Beautifully, thoughtfully designed clothes! Can’t believe the quality and love the energy and time that’s been put into designing each piece! Will definitely be looking out for WAT THE BRANDS next collection and can’t wait to see what the girls bring out next!

1. desember 2025
Anmeldelse skrevet uten oppfordring
Vurdert til 5 av 5 stjerner

I love WAT

I love WAT! I have quite a few of their pieces now. Slightly higher price tag but so worth the money. Great quality as well as being stylish.

14. februar 2026
Anmeldelse skrevet uten oppfordring
Vurdert til 5 av 5 stjerner

Absolutely love this brand!!

Absolutely love this brand. I’ve been a massive follower of both the girls. When they created WAT I was super excited. I’ve bought so many pieces from lounge wear, cardigans to coats and the quality is amazing. The price point for the clothing is great for the quality and fit. I get so many compliments and I’ve converted friends to buy from WAT too. Keep up the amazing work ladies and can’t wait to purchase more from you! X

14. desember 2025
Anmeldelse skrevet uten oppfordring
Vurdert til 5 av 5 stjerner

I love the WAT the brand clothes and…

I love the WAT the brand clothes and have many pieces. I particularly love the boxy cropped t shirt and have it in nearly every colour (hoping a navy one will be next). Would highly recommend the brand.

14. desember 2025
Anmeldelse skrevet uten oppfordring
Vurdert til 5 av 5 stjerner

Love this brand for elevated staples

Love this brand for elevated staples, always do a good sale which is what I wait for!! Have bought 3 coats over the last few years and they are great quality classics! Also great customer service and easy to exchange if sizing isn't right 👍🏻

13. desember 2025
Anmeldelse skrevet uten oppfordring
Vurdert til 4 av 5 stjerner

I have ordered quite a few items from…

I have ordered quite a few items from WAT and really liked them all. Fast delivery and easy returns process too. Good and stylish basics. 4 start and not 5 as sometime I think the price of items is a little high meaning I can’t afford to buy more. Appreciate the girls running the business are from London so prices probably more reflect that market. They do tend to do great sales though.

13. desember 2025
Anmeldelse skrevet uten oppfordring
Vurdert til 5 av 5 stjerner

I have loved shopping at WAT

I have loved shopping at WAT! Their site is easy to navigate and shipping is fast- even to the U.S. where I live! The pieces I have purchased are cut perfectly and are unique- I always get compliments when wearing WAT!

13. mai 2025
Anmeldelse skrevet uten oppfordring
Vurdert til 5 av 5 stjerner

A review from a very loyal customer

I have been a loyal customer since the brand launched and absolutely love every piece I have, from loungewear to multiple pairs of trousers and knits. It makes dressing for work effortless and I always get comments about how great the pieces are. Can’t wait for whatever comes next, count me in!

13. desember 2025
Anmeldelse skrevet uten oppfordring
Vurdert til 5 av 5 stjerner

I’ve bought a couple of wat items and I…

I’ve bought a couple of wat items and I must say the quality is second to none. Even after so many washes my clothes still look and feel the same. The best part about the brand is you get to see them on Sarah and Philippa, you can see the clothes more up close and also helps with sizing. Will definitely be buying more pieces in the future.

13. januar 2025
Anmeldelse skrevet uten oppfordring
Vurdert til 5 av 5 stjerner

Cool style and excellent quality

I’ve ordered 6 pieces of clothing from WAT this year and kept 4 of them. I’ve been really pleased with them. The design, fabric and finish are high quality and I’ve had lots of compliments particularly on the cool brown linen top and trouser coord and cosy brown sweater. As some items were loose/oversized and I’m 156cm tall I found I had to size down from a S to an XS so they wouldn’t swamp me and WAT exchanged the items free of charge. I also returned a dress and a sweatshirt for a refund and had to pay postage but I’ve found this is common practice for smaller companies, and a few large high street companies are doing this too, so I’m ok with this.

10. november 2025
Anmeldelse skrevet uten oppfordring
Vurdert til 5 av 5 stjerner

Finally found the perfect pair of jeans…

Finally found the perfect pair of jeans for me after hunting for years. I bought the Alfie jeans in black and they go with every type of outfit & shoe. Can be dressed up or down. I wore them to a work outfit with black heeled boots and then soft play with trainers. Hoping my husband’s bought me the blue for Christmas!

12. desember 2025
Anmeldelse skrevet uten oppfordring
Vurdert til 5 av 5 stjerner

I love the beautifully thought out collections

I love the beautifully thought out practical every day pieces that can be styled with a touch of glamour in so many ways. I love the regular edits that constantly inspire me to wear the pieces with different accessories in different ways. The sculpted top combo with wide leg trousers is the most flattering outfit I've ever worn. I wear different colour combinations to work with different belts and each time it looks like a new outfit. Everything is beautifully cut and hangs so well. I'm only 5'3 and I'm curvy, but the shape is so flattering. I love that the collections are simple but so well put together. The quality is fantastic. I'm not great at styling myself but I get so many tips from the Instagram account. This really is my favourite brand and I look forward to the 2026 collection.

12. desember 2025
Anmeldelse skrevet uten oppfordring
Vurdert til 4 av 5 stjerner

I’ve bought a few pieces from WAT and…

I’ve bought a few pieces from WAT and have been very happy. Lovely knit wear and I purchased the short puffer jacket which I love. It is so warm and looks great for a casual look with leggings. I wish I sized down on a few tops I’ve bought as they have been very generous with sizing. Size 8 is more like a 10.

13. desember 2024
Anmeldelse skrevet uten oppfordring
Vurdert til 5 av 5 stjerner

The clothes are amazing!

The clothes are amazing. Very stylish and chic! Sizing wise they could do a smaller size option, for those that are a size 6. Even their smallest size is sometimes a little big for me. Would love if they did petite sizing for shorter girls. Customer service is brilliant… whenever I’ve had an issue, it’s always been resolved straightaway. Would be nice if they offered free returns but they are a small business. Would say they are slightly overpriced with some of their items eg a wool coat costing £200. That’s only a little les then other established brands. Overall I love WAT the brand and will buying again!

13. desember 2025
Anmeldelse skrevet uten oppfordring
Vurdert til 5 av 5 stjerner

My go to clothing brand

The clothes are amazing quality, and I love how they look and make you feel when wearing them. They’re perfect everyday pieces that can easily be dressed up or down. I’d honestly be happy wearing only WAT the brand. Delivery is always super fast, and the overall experience is great. One of the best clothing brands around.

13. desember 2025
Anmeldelse skrevet uten oppfordring
Vurdert til 5 av 5 stjerner

Small brand with lovely ideas

Lovely to see 2 young women build a successful business through Social media. I always find their customer service helpful and quick to respond. They select the newest trends for the season and save me the work. I also love that they are great supporters of Smartworks women’s charity where I volunteer.

13. desember 2025
Anmeldelse skrevet uten oppfordring
Vurdert til 5 av 5 stjerner

The BEST base layers & the BEST…

The BEST base layers & the BEST trousers - the cut the fit - if you were still wondering... go for it, you wont be disappointed - they will be your new go to brand! Super chic, great materials - all so well thought through and they will work so easily with everything in your wardrobe. LOVE the brand!

13. desember 2025
Anmeldelse skrevet uten oppfordring

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