Kellogg’s UK & IRE Anmeldelser 518

Can't give zero stars so one star it is.

I had no idea Kelloggs had changed the recipe of All Bran until I bought this latest box. I thought something was wrong when the contents looked like little grey sticks. They don't soften in the milk and I'm in constant danger of breaking my teeth on the hard little beggars.

Also I noticed it's got less fibre and more sugar - almost as if they are catering for the American market.

What on earth have you done Kelloggs? It used to be the only cereal I would eat as the rest is full of sugar but no more.

Another customer lost.

I agree with everyone else but must add that the length of the strands now means that your spoon has ends sticking out either side which leaves milk around your lips. Didn't they try eating it?

0 Rating! I didn’t realise it was a new product until I tasted it and thought it was off! Swollen, disgusting and nothing like bran. Must be cheaper to make or they wouldn’t have changed it yet they re-brand it in almost the same packaging so customers don’t realise they’ve bought the wrong cereal. The dogs refused to touch it and the birds left it as well. But it must fill you up because it survived a weeks rain and made me more annoyed by having to sweep it up from the grass!

The new All Bran recipe is simply awful. It’s like eating plastic extruded strands of god knows what! It doesn’t taste of anything, nor does it absorb milk. It feels over processed. I will throw the packet away and switch to another product. Kelloggs have ruined what was a good traditional product.

Tastes horrible, like cardboard, slimy. Wont dissolve into my porridge. Ruined my same breakfast of 45 years. Im upset! Can't eat it! Recipe has gone from 86% wheat bran to 78% wheat bran + wholewheat flour!! Kellogs says improved manufacturing..... do they really mean more profit? Certainly not benefit of customer.

I’ve been eating Kelloggs All Bran for my breakfast for the last 20 years and I can honestly say the new recipe is absolutely horrendous! It’s like eating hard twigs and genuinely has no taste. I will not be buying this product ever again!

New all bran recipe is just awful. Until that bring back the OG I’ll be avoiding this rot completely

New all bran is awful please bring back the old all bran ! We liked it.

What have they done to it and why ?

I LOVE the new recipe All Bran. ❤️
Much tastier and a more crunchy texture. Please don’t go back to the old powdery version. x

Agree with all previous reviews re All Bran, the new receipe, absolutely disgusting, and I've been eating All Bran for years. I wrote to Kelloggs, got a email back offering me a £4 voucher - told them to keep it! Good news, Sainsburys High Fibre is a very good alternative and it's only £2

No more slagging off the NEW IMPROVED recipe, we all know how bad that is.
GOOD NEWS the ASDA HIGH BRAN is as close you can get to the Kelloggs original. I am 75 years old and have been eating All Bran for 50 years, I have tried them all and the Kelloggs Original was the best!
But now they have broke what didn’t need fixing, then needs must!

Just picked up some all bran and yuk totally different. Different flavour, texture and doesn't soften. Will be trying some own brands once it's gone..wish I'd bought the smaller box now. No wonder it was on offer!!

I have been buying All Bran from Kellog’s for years, however the new All Bran is absolutely disgusting. I will now be switching to a non-Kellog’s substitute. If they had a complaints ‘hot-line’ I would have complained, but funny enough they don’t – wonder why? I find it hard to believe that they did not do market research on this before they launched it. It is a totally different product, and horrible. Someone should be fired! Come on Kellog’s – listen to your customers!!

Doesn't deserve 1 star. Your sales MUST have gone to zero..the consensus in all reviews is identical…ITS NOW INEDIBLE RUBBISH, no taste, huge strands of tough wishy washy bits of ‘what’? Really looks like some sort of Animal Feed,…another lady did give it to her chickens, everyone else BINNED IT..Best place for it ! Tesco, have you not challenged Kelloggs as to why some idiot was allowed to alter an age old Perfect Recipe ?
I put it all out for the birds…they didn't have it either, despite it looking very similar to dried Mealworms !
Stop mucking about with things ! Revert to original NOW.
I cant swear enough about it on here, but ill try suggesting that on the box front..it should say
“S*** NEW RECIPE”

I suppose if you liked your cereal soggy, you'd be disappointed with the new recipe All Bran - but I find it crunchy and tasty. It's great it doesn't turn to mush! The end of the packet isn't full of dusty bits either. Fewer calories, less sugar, less fat. Full marks, Kellogg's!

Kellogg’s, what have you done!!! I have been eating Allbran for over 40 years, not just for breakfast but as a little treat in the evenings too sometimes. This is just awful, hard slimy twigs with no taste. I would rather pay more if that’s the issue. I will never buy this version again, I now have to try and find a supermarket alternative. I would give no stars if I could.

Absolutely disgusting. I used to love the original all bran. This new recipe is terrible. Wont be buying again. Kellogs, listen to the consumer, change it back !!

I have been eating Kelloggs Albran for over 40 years and the new Albran is absolutely vile, like eating a bowl of dog biscuits with absolutely no flavour whatsoever, why on earth would they change the recipe of a product that was so popular tasty and delicious, unbelievable!!

If I could give no stars I would the new All bran fibre plus is inedible tastes awful doesn’t dissolve how could they do this to my breakfast that I bought every day! I had to throw the box away.
I contacted Kellogg but their response was dismissive and that market research was well received??? Who on earth would eat that? I have now switched to an own brand.

An absolutely desperate insult to loyal customers. No stars if that option was available. An exercise in cost cutting and blatant disregard for customers.