Kellogg’s UK & IRE Anmeldelser 518

Just wasted me my money on a box of brown sticks that kept getting stuck in my throat. Box went in the bin will not be buying kellogs ever again. Shredded wheat or porridge for me from now on.

Kelloggs new recipe all bran what a disaster, what’s the old saying? If it ain’t broke, leave it? Definitely the case here, changed a great taste into cardboard bland doesn’t soak into the milk yuck.
Someone in the management should be fired thinking this is a good idea.
Bring back the original!

The new AllBran is awful, in fact it's hardly the same product. It has a different taste and consistency. Additionally it doesn't have the same reliable effect on my digestive system.

Absolutely terrible bring the old one back!

As a person who has enjoyed Kellogg’s All Bran for five decades I feel it’s my duty to advise that the new recipe is a disgrace. Everything that was unique, delicious and wonderful about the breakfast cereal has been thrown away in favour of a tasteless, bland, ridiculously crunchy and impaired texture under the guise of a so called new recipe which aims to reduce food waste. I’ve just thrown the remains of a 750g box in the bin as I can’t eat the stuff, the roof of my mouth is in bits. Even with my usual handful of raspberries the cereal has been rendered inedible. The cardboard box it came in genuinely has a nicer taste. Kellogg’s have annihilated a national institution and have as good as vaporised their customer base. Whoever you had in to taste test the new recipe had either never eaten the original in their lives or suffer from long covid and have no sense of taste whatsoever. If you haven’t bought the new recipe yet - AVOID AT ALL COSTS!

New all bran is awful will never buy again

Just bought first box of new recipe All Bran and they are absolutely disgusting. Took one mouthful and wondered what I was eating. Checked the box to make sure they were Kellogg's and threw it all out.

What have you done Kellogs! Bloody awful taste and texture. Nothing wrong with the old recipe, just not making enough profit. Change back to the old recipe we all know and love if you care anything about your consumers.

I’m genuinely appalled at the supposed new improved recipe, I have my allbran with hot milk and these new tasteless rubbery worms won’t even soften; it’s like they’re coated in plastic! Absolutely horrendous, I’ve been eating allbran daily for over 40 years, never again. I’ll try the supermarkets own brands. Kelloggs, if you’re listening, don’t fix what isn’t broken.

All Bran used to be tasty and crunchy. Now it is awful and looks like a supermarket brand version of its former self. Why change a good recipe and, above all, why change with something tasteless and dull?

After years of enjoying All Bran, including the dust at the end. This change of recipe is an absolute disaster. Product does not soak, and looks like a plate of worms. Threw most of the box again, will not buy again. Hopefully can find a supermarket alternative.

Why have Kellogg’s changed the well loved All Bran recipe?
On opening my new pack, I thought I’d bought the wrong product!
It is now a strange extruded strand which doesn’t taste good either.
Please revert to our well-loved recipe.
Your millions of All Bran customers will not be supporting this change.

Disgusting. Bring back the original version.

Dreadful product revamp. It's like chewing on rope. The bran no longer softens in milk, the individual strands are too large and it's completely tasteless. I've been eating All Bran forever, but not any longer. I need to find an alternative.

KELLOGG’S ALLBRAN NEW RECIPE … The clue can be found in the official response from Kellogg’s l, but you can ignore the “reduce food waste nonsense” as This is the key line … “To streamline production” For the past few decades, the only reason food producers tinker with recipes is to save costs.

Anyone remember the size of Mars Bars and Marathons 20 years ago ?

This is nothing more than another example of shrinkflation, except worse, with this one you can add “Tasteflation”

Total disregard for loyal customers.

If it costs more to make then just put the price up and let customers decide.. don’t create a disgusting cheap pastry poor replacement and treat your customers like idiots.

I’ll be moving on to another product.

It used to be FIVE star now its ONE, and that's thanks for the memory's.
The new 'recipe' is appalling, awful and its yet another case of if its not broke don't change it. Ive eaten ALL BRAN for decades , my favourite breakfast cereal , but never again.
Thanks to Sainsburys for the refund.

I have eaten All Bran all my life. I loved it on its own, or to add flavour to Shredded Wheat or Weetabix. Great flavour, texture and healthy too.
But I just had a bowl of All Bran and found the recipe is completely different. I HATE IT. It was a hideous tecture, smooth and sort of slimey when milk is poured on it. It tastes artificial, as though it's been made with powder and baked hard, rather than a healthy, natural taste.
I can't urge Kellogg's strongly enough to change back to the old recipe. This is a huge mistake and massively ill judged. There was nothing wrong with the old recipe.
I pay more for a branded cereal like All Bran. I simply will not buy another box until it changes back as eating cereal should be a pleasure. This is far from a pleasure.
Please change back asap Kelloggs.

The new recipe All-Bran can only be described as disgusting. No taste or flavour baked so hard it does not soften in Milk. Will have to throw away the most of the 750gm packet purchased from Waitrose as it is not edible. Kellogg's have failed with the new recipe and must have seen sales fall. Improvement and innovation is welcome but not in this case the product is foul. Now looking for an alternative.

Kelloggs….!!! REVERSE THE NEW MANUFACTURING PROCESS…NO KNE LIKES IT! I had shock of my life when bought pack recently. I’ve had it since childhood… prefer it when it used to get mushy…NOW it doesn’t go mushy BUT WORM LIKE PIECES APPEAR WITH DISGUSTING TEXTURE AND TASTE!

Bought All-bran for the first time this year (2025) after decades of consumption experience. I'm not usually motivated to write about such things but I feel compelled to speak my mind about this. I didn't know the recipe had changed until after trying the new recipe. What utter garbage; tasteless, slimey and hard as nuts. The original All-bran would soak up the milk and soften, but not the new version. I threw the box away as it's not fit for consumption. It tasted very synthetic and artificial, so I won't be buying anymore.