Alfred & Co. London Anmeldelser 

This is the second time buying from Alfred & Co. and again the service and products were great. I bought 2 chains, one silver and the other rose gold, and they were delivered within 3 days. Very impressed with the products and very reasonable prices too. I would definitely recommend this company.

The chain I bought arrived fairly quickly, after just a couple of days. The quality was really great too, and for a very good price. I would definitely recommend buying from here!

First class service from start to finish. Easy to navigate the website, item came quickly and is of high quality. Thoroughly recommend this company.

Excellent my grandson loved his chain highly recommend 👍

5* great value

Bought this for my son and he loves it 10/10

Really pleased with my new bracelet thank you

I left a review after my initial complaint because I was disappointed — and rightly so. The bracelet I received was not what was advertised: the colour and finish were totally different, the quality was poor, and it left green marks on my skin despite being labelled as “tarnish-free.” I couldn’t even gift it because of how cheap it looked in person.

After I posted my review, the company publicly responded saying to “get in touch if we can help” — so I did. I gave them a fair chance to resolve this. But when I contacted them directly today, I received a blunt response saying there was “nothing they could do.” No apology, no respect, no real help — just an empty excuse after selling a faulty item.

If you're going to sell jewellery, do it properly with quality, honesty, and actual customer support. Don’t pretend to care in public just to save face when in private, you dismiss people who’ve been genuinely let down.
*Ive changed my whole review due to this.. one star.* UPDATED JUNE 2025

Well what can I say. I was skeptical that plated stainless steel jewellery would be any good. Having bad experiences with cheap lucky-lucky man jewellery on holidays before. You know the stuff that turns green in 2 days.
I can honestly say this store is nothing like that. Very high standard of plating. On a good quality Cuban curb chain. My only suggestion to improve would be to solder the clasp ring. Leaving a split is not a good look.

Ordered an 18 inch gold chain for my son’s birthday. It arrived ready quickly (within 2 days of ordering), was beautifully packaged and he was delighted. My suggestions for an even better experience would be to enclose a card with the specifications (e.g. 7mm Cuban chain, 18 carat gold plate) to make it even more special, and perhaps to have one price for the pouch and box. £5.95 would seem reasonable and is similar to other jewellers. Thank you for a great chain!

This is my 3rd purchase from here love their jewellery.

Lovely necklace and the engraving was perfect.

jewellery was very light but other than that it was great

My 16 year old son, still at school may I add, wanted his first chain so he sold some old clothes for cash and then bought a chain off Alfred & Co.

The chain came promptly however it was not to his taste so he sent it back to them (an additional £8.95 for recorded delivery) to a PO box

Since then we have not been refunded nor been contacted back after several emails

Terrible customer services, avoid

Update: given Alfred & Co opportunity following on their reply here by emailing them.

Again no response despite them promising to reply ASAP

I received my jewellery piece early. And the piece was beautiful. Well worth the price. Would definitely recommend buying from this company.

great product sold in a honest way Easy to order and good communication from start to finish

Personally terrible customer service. Didn’t receive my item and contacted them, they emailed me back saying “there are custom/duty fees for some reason please pay the fees.” I did not receive any emails about fees to pay or any updates about my package.

Great value,fast delivery, thank you so much .

Bought a "skinny Cuban." Looked good on the web, but infinitely better on the wrist. Absolutely love it and must give a special mention to the little ingot with the firm's name on it.
Delivery is brilliant. Would recommend to anyone.