Opposites on deception. My father (in his 70s) thought he was booking direct through Comfort Inn, where we've stayed for years. Logo on top of the page for Comfort Inn, so he thought it was the Comfort Inn he was dealing with. Nope, charged $100.00 service fee. He then realized he was dealing with a 3rd party and immediately canceled. Turns out, you can cancel, but the reservation is "non-refundable". This is a con-job.