One of the hardest parts of building a…
One of the hardest parts of building a brand isn't creating the product. It's getting the right people to actually see it.
The retail world is complex, competitive, and full of barriers that most founders don't fully understand until they're deep in it.
That's why working with TLK Fusion has been meaningful for the growth of Bebe Got Back.
They helped bring clarity to how the brand should be positioned as we move from an emerging wellness brand into national retail expansion. Their team understands how to present a brand so that buyers take notice and real opportunities start opening.
Within the first year of working together, Bebe Got Back has already reached some major milestones. Our Luxora metabolic support formula is rolling out nationally into 480 Sprouts Farmers Market locations, introducing the brand to a large new audience of health-focused consumers.
At the same time, TLK helped put Bebe Got Back products in front of Walmart's team in Bentonville, Arkansas, which is an exciting step as we continue building relationships with major retailers.
What I appreciate most is that TLK understands the bigger picture. They're not focused on quick wins, they're focused on positioning brands for long-term growth and meaningful retail partnerships.
For founders navigating the jump from product creation to national distribution, that kind of guidance and industry perspective can make a real difference.
The journey for Bebe Got Back is still unfolding, but it's exciting to see the brand already reaching new levels of visibility and opportunity through our partnership with TLK.
Zana Bru
Founder, Bebe Got Back








