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My Real Profit is an advanced analytics platform for professional Amazon sellers and agencies operating at scale. Unlike generic dashboards, MRP adapts to the specific business model, whether you're a CPG brand, agency, or selling long-lasting goods, so you can see the reporting that actually matters for how you operate day-to-day. Think of us as your personal data analyst, because we go beyond reporting. MRP provides the context and insights behind every number, helping you understand not just what's happening, but why it matters and what to do about it. Our job is simple: make you more profitable.
251 Little Falls Drive, 19808, Wilmington, USA
4,3
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We've been using MyRealProfit for a while now and can't imagine running our business without it. The tool gives us real visibility into our numbers, which has made a huge difference in how we make decisions. What we also really appreciate is the great team behind the tool!
As CMO of BITTE, myRealProfit makes it incredibly easy to know exactly how much profit I've generated on any given day. I can see every fee broken down, which lets me make decisions that directly protect and improve my margins.
Beyond the core numbers, the deeper analytics - LTV dashboards, market share tracking, give me real clarity on how much I can afford to spend to acquire a customer, how well we retain them, and how to sharpen our overall marketing strategy. That's especially valuable as an omni-channel brand trying to compete more effectively on Amazon.
I actually used myRealProfit on several other brands before BITTE, and I've watched the platform improve year after year. At this point, it's hard to imagine running Amazon or Amazon alongside a DTC site (tracking branded traffic), or Amazon alongside TikTok Shop (tracking the halo effect on branded search) without it.
Honestly, running an Amazon business without this software is only getting harder.
As an Amazon seller, it's easy to end up with five different subscriptions for things you barely use. My Real Profit isn't one of them. It pulls sales, PPC spend, fees, refunds and FBA storage costs into one clean profit dashboard, so you actually see net profit per ASIN instead of guessing. If you're only going to keep one tool this year, keep this one.
I am using MRP daily as an agency owner. The deep analytics insights into not just profit measurement but also advertising, SQP, LTV and so much more if extremly useful. On top of that they constantly launch new features that are extremly helpful to manage large CPG brands and they have a customer analytics offering that i have also used a few times already that benefifted my clients!
I’ve been using My Real Profit for over a year now, and here’s what I can say - switching to this tool was the best decision.
Now I have access to data that helps me make decisions faster:
- P&L in CPG view - are my New-to-Brand and Repeated orders growing or declining
- LTV - how do cohorts per product live, what’s the retention
- Day-to-Day stats
- what’s my market share
- many more other useful tools used on daily basis.
The founder is a great guys always ready to share his insights.
Highly recommended
I've been using My Real Profit for two years now, and it's been fantastic. One of the best User Interfaces I've used, everything is quite clean and simple. I am using it on a daily basis and can't even imagine how much time it saves me each day. It has a great knowledge base and a huge amount of different reports that can be utilised to your advantage.
Big thank you also to customer support - fast, helpful, and they actually solve problems instead of giving generic answers.
A clear dashboard, summarising all costs and revenue, with a wide range of data analysis options. Plus, excellent support and the ability to customise options and features to suit your own needs. Everything I need is already there or can be included.
Great software. What made a big difference to my previous tool is SQP and LTV analytics, and that they have a knowledge base. Customer support is very proactive and fast.
The tool works exactly as advertised, and it's by far the greatest support of any SaaS I've ever used. And that's coming from someone that runs an e-commerce company for over 10 years, that means my entire business runs on more apps than I can count. On the occasion that I submit a bug report... Get this... They actually take me serious and do NOT treat me like an idiot, unlike many SaaS. That is HUGE. That makes it worth sticking around for. Keep up the good work guys!
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