Kellogg’s UK & IRE Anmeldelser 518

Oh no what did you do? I have been eating all bran since my teens and go to a lot of trouble to find it in the Netherlands. You have ruined it. The only person that is happy with the change is my personal trainer. He wanted me to give it up for something richer in protein, you have made that very easy!

Shocking ....like eating twigs off our tree. Dry and hard. Even the birds wouldn't eat it. Bring back the original all bran. Do not change a good product.

Devastated that kelloggs are still pushing the awful "high fibre" all bran on customers when nearly everyone who has tried it finds it virtually inedible and completely inferior to the original cereal in taste and texture. The new all bran is sold in a very similar package to the old one, which i feel misleads customers into thinking thry are about to tuck into something very similar to the original - thereby adding to the shock and disappointment of the 1st mouthful. I hasten to add that perseverance doesnt improve the experience. I have been enjoying this cereal for morw than 50 years, ny parents ate it, my children like it.... this is a terrible move by kelloggs... and shame on them for ignoring the views of their loyal customers. If original all bran doesnt return i fully expect this line to be discontinued as the target audience all hate this awful new version 😭😩🤮

My experience is very much the same as others! I've been eating the original for years. Bought a box of All Bran (I thought).......went to eat some and thought this doesn't look the same!
Doesn't look as fibrous or the same! Doesn't taste the same! Doesn't have same texture or same experience to eat!
I will be looking for my receipt and returning the box!
I won't buy again and will look for an alternative!

Looking into Kellogg's reasoning behind the change which is to save energy in their manufacturing facility and to save on food waste.
Kellogg's have always had funny ideas!

I have never written into a forum like this before, but the new All Bran recipe is disgusting - it is crunchy and tasteless, weirdly tasting of Cheerios not like All Bran is supposed to taste at all. I will never buy it again, until they revert to the old recipe. How sad that Kelloggs have put profit before people.

Kellogg's new recipe All Bran is absolutely disgusting, nothing like the original tried it for 4 days couldn't stomach any more. Now I'm left with 2 unopened boxes and 1 started I'd put the unopened boxes in the charity food bin at the store but I don't think the recipient of them would thank me for it. It's that bad. Anyone rating this product higher than one star is probably being paid to do so.

It's just horrible. I thought the new recipe was optional and spent weeks trying to find All Bran original. No such luck. You have lost my business. Been buying supermarket own brands. Not as good but acceptable.

UGH YUCK

I loved the original All Bran, now tastes of NOTHING. Bring original back!

Avoid this crapola!

wtf have they done to all bran?
it's gone from a nice malty cereal to crunchy carboard.
absolutely vile!
well done to the idiots at kellogs who thought this was a good idea.
another customer lost!

What happened to the Kelloggs All-Bran? My wife broken her tooth
off the Allbran stick was too hard,
Tasted horrible cheap like wooden.
Never buy again, Hope the old Kellogg's All-bran comes back.
Very Very disappointed 😞

Having eaten All Bran virtually every single day for over 50 years, I usually put it in the fridge with milk, overnight, to make it mushy, then add granola, nuts, etc (much to the hilarity of my family!) I was shocked to discover that, having bought a new box, the All Bran hadn't gone mushy the next morning, and tasted like rubber..
I persevered for a day or two, before realising that the box said "Fibre Plus", and that the ingredients had been tweaked😬
Now that I can't find any packets of the "Original" on any shop shelves, I have taken to buying other shops' own brands which, though not quite as lovely as the original All Bran, at least go mushy and don't taste like rubber. Please bring back the Original recipe, even if just as an alternative option to the Fibre Plus. Thank you.

Too crunchy, tastes like cardboard
Doesn’t work well for making all bran cake, a family favourite
Love all bran original, have eaten it all my life, please bring it back
Very disappointed

This new recipe is cheap and nasty...will have to find an alternative

Agree with the negative reviews expressed. Who in Kelloggs thought this was a good idea? They taste awful. Please change back.

They've totally ruined Allbran. It's disgusting. It's like they hunted for the worst own-brand ripoff they could find and decided that would be the new recipe. I've thrown a nearly full box of it in the bin and it's the last box I will ever buy,

All-Bran has always been my favourite cereal - because of the malty taste, the texture AND because it makes me go! But mainly, because I love the taste. In recent years I’ve been adding sunflower, flax and pumpkin seeds and…it’s just ‘lovely’.
This morning I opened my fresh, new box and… good god what have they done to it?!?
Smooth, plasticky, little-to-no taste - and what taste there is seems fake/processed. My mouth now feels like it has a faint coating of…plastic?
It tastes like the very worst of a bad lot of the rip-offs of All-Bran that was already out there. Dreadful.
The M&S version wasn’t great when I tried it either, but I would definitely buy that before this faux-All-Bran monster.
Dreadful.
Sort yourselves out Kellogg’s/Kellanova.
I don’t know who you asked in your taste tests when trialling this slop… but I think you might have been set-up by your competitors!
Absolutely horrible - I imagine those little, plastic ‘worm’ packing shapes would taste similar. And I wouldn’t pay for those either!

New recipe is dreadful it’s like trying to eat wooden sticks…l thought my package was out of date and had gone off , no it was in date , it’s going into the bin as it’s not fit to eat.

Kelloggs changed their recipe, allegedly, to save money.
So I would like to thank them as they have saved me quite a bit of money.
Their new recipe is so horrible I’ve had to try supermarkets own brands. I have tried them before but always came back to All Bran as I preferred the taste and texture. But Kellogs new recipe has meant that I now prefer supermarket brands. Asda is best so far and half the price of Kelloggs.
So thank you to Kelloggs their search to save money has worked, for me at least.
Don’t suppose it’s saved them much as their market share must have plummeted reading these reviews.

Kelloggs All Bran has changed. So much changed. the new recipe has a texture that is much like chewing string when soaked, and no taste at all. Kelloggs say it is to avoid food waste! what a nonsense. It'll be to save them money. there are plenty of alternative brands now to choose between, and save your cash. Why pay more for the Kelloggs label if you're being taken for mugs?

I have been eating Allbran for many years not just because I like the taste but also because it kept me 'regular'. I recently bought 2 boxes without realising the recipe had changed. It was not nice at all, I didn't like the taste or texture and it doesn't soften in the milk, so both boxes went in the bin. The best alternative I have found is Waitrose High Fibre Bran Sticks, taste and texture is almost identical to the original Kelloggs Allbran recipe and it keeps me 'regular' too.