IAMFASHION Anmeldelser 18

I have been thinking a long time about this review because I did not want to be so negative. There are some things I learned, but the longer I reflected on it the more I felt disappointed and like I should let others know. First things first, I need to acknowledge that I was given some support - I was able to suspend the programme and restart it twice because of family emergencies which was decent of them - though in actual fact it didn’t actually take a huge effort on their part.
I enrolled in this program with very high hopes and motivation. It was a significant financial investment, but as the daughter of a teacher I was taught from an early age that the best investment you can make is in education. I should also specify that I have been the fortunate recipient of some of the best education that money can buy having degrees from some of the best universities in the world, so I think I can recognise a good teaching environment.
The structure of the course seemed reasonable, but the teaching - videos by the founder Inga - are confused and confusing. A lot of time on each video is spent watching her trying to switch language preferences or remember where to click to changes settings or get things done. This might be charming in an Instagram post, but for what is supposed to be a professional guide it is frustrating and time consuming. Especially given that most participants are single entrepreneurs who are already struggling against time constraints. Then a lot of the specifics don’t work if you try them yourself - like how to set up google preferences, or shopify stores etc. When I asked for help when something wasn’t working I was just told that the internet changes very fast and I would just have to figure it out myself.
While it is true that the internet changes fast - it turns out that the videos were more than 2 years old, and Inga had been working on a new course structure rather than updating any of the materials her students had already paid for. I don’t think this is acceptable for a course that is so expensive.
As a jewellery designer I also found that the course was very much geared towards clothing fashion brands.
The support from the coaches was minimal and again confusing and unhelpful. Maybe I am too tender a plant but I found the criticism harsh and demoralising and distinctly unsupportive. When I expressed this and explained in detail how I felt to the coaches …. Crickets. Clearly I had had my allotted 5 minutes of feedback and I wasn’t going to get more.
Last but not least, it is outrageous that at the end of your paid year you lose access to the “lessons”. As the videos are the only didactic material provided for the extremely high cost, I feel that students should at least be able to keep them as one might keep old textbooks for reference.
Some of the most useful things I learned I learned from other entrepreneurs sharing their experiences. There would be a real opportunity to create a community of small entrepreneurs who can support each other, but there is no effort to do that by the course - and the one attempt I made to connect entrepreneurs was met by resounding silence - definitely not support by the company. The only effort made by I am Fashion was to upsell me more courses. All in all a very disappointing experience and a waste of money which with hindsight I realise would have been much better spent buying in real professional support.

I enrolled in this program with high expectations and a genuine desire to deepen my knowledge of the fashion business. I was not looking for an easy experience or constant praise, I was looking for meaningful insight, practical guidance, and mentorship from people with deep industry knowledge. Unfortunately, my experience did not meet those expectations.

First, the course is not self-paced. Students are required to complete the program within a designated timeframe, and if you fall behind or need additional support, there is very little flexibility. If you are unable to complete the material within that window, you lose access to the course, which was disappointing given the significant financial investment.

Throughout the program, I often felt that support for students was limited. When challenges arose or clarification was needed, there was little proactive outreach or guidance. It often felt as though if you were able to keep up, that was fine, but if you struggled, there was minimal assistance provided.

Another challenge was the limited scope of tools and platforms covered. The curriculum appears to focus heavily on Shopify, which is certainly a strong platform, but it is only one of many options available to fashion brands. If your business operates outside of those specific tools or approaches, it can be difficult for the instructors to provide relevant guidance.

I also felt that parts of the program relied heavily on experimentation with advertising and data collection through student projects. At times, it felt less like a structured educational program and more like students were contributing to testing strategies and building data models.

Overall, I entered the program excited to learn and expand my business knowledge, but I often found myself spending more time explaining or defending how my company operates rather than receiving new insights.

Given the cost of the program and the level of support provided, I would not recommend it to others seeking structured mentorship and comprehensive fashion industry expertise.

From the bottom of my heart I want to take this moment to say THANK YOU ALL for creating exceptional product and learning experiences. You are all amazing in what you do and your passion is hard to miss.
Inga you have a great vision and so much to give. Your Skool is super intensive and at times overwhelming with how much value and information you provide in your program. For someone who is brand new to the whole experience of creating new business and entrepreneurship it was honestly very challenging in the most positive way. I am so glad you have decided to divide program into sections which definitely helps to prevent overwhelm and enhances focus. It takes the edge off how much there is to do. You are brilliant!
Marina thank you for your softness and encouragements. Your soft way of guidance and reassurances were so needed to keep me going and stop questioning my every move and decision. You are a soft whisper that says, "Keep going, you got this!". So, thank you for being you.
Clothilde your creativity, clarity and conviction of your vision is impeccable. The way you perceive branding, share your creative direction and matter-of-fact approach is unbelievable. It's like you have another sense that was guiding me all the way through. Thank you so much.
Zahra thank you for your excitement and great tips on organizing and posting for social media. I need all your advice, and I am so thankful for sharing your knowledge with me.
Ludivine although I didn't have much time to work with you, your expertise is a perfect addition to the whole team. And I promise I will keep on learning about Meta Ads, implementing and following all info I have gained through this program. Thank you.
I wish my last year's circumstances were different, but I am so grateful I was able to take your program and work with all of you and your expertise. You all have unique gifts that you are sharing with so many, living out your purpose. Taking your program has even more profound meaning to me, you see it was my mom's last gift before she passed, gift of paying for this membership which I will cherish and work really heart to make it blossom and succeed in reach as many people as possible. So, with my deepest and most sincere gratitude, I am saying goodbye today wishing you many blessings and successes in everything you do. God bless you all.

this month I’m finishing the course and I just want to say thank you to the whole I Am Fashion Global team for this amazing opportunity to learn and be part of such a creative community. For me, it’s truly been a before and after.
I feel much more confident and I really believe in my project now. I’ve learned how to set up automations and how to run Meta ads (I still have a lot to learn!), but even so, I’ve already managed to triple my sales. I’ve also learned not to be scared of investing—trusting that sales will come, and understanding that you need to invest, test, test again, find what works, and then keep going.
I still need to get better at my Instagram content and stop being lazy about posting every day 😅, but I’m working on it. I’m continuing with BB10X, so I’m not leaving it. I truly recommend it

I AM FASHION is a branding and digital management program designed to turn creative talent into a successful fashion business.
It’s a complete, well-structured course, rich in both practical and inspirational content, created to support independent designers and fashion business owners in transforming their creative vision into a concrete and sustainable venture.
My good experience with IAMFASHION started with the first person I connected with during the process, and enrolling in the course was a direct result of her kindness, professionalism, and genuine sensitivity in understanding the needs of a designer who faces daily entrepreneurial challenges while staying true to their life mission and creative dreams.
The core of the program lies in the recorded webinars, available on the shared platform: in-depth, clear, divided by project maturity level, and accessible anytime. The weekly social coaching calls are key moments of group exchange and collective growth, based on real-life examples from participants' businesses.
A truly valuable experience for anyone seeking concrete tools, strategic guidance, and an inspiring environment to evolve from independent creative to fashion business owner.

This program is comprehensive, thorough, and excellent if you stick with it. The coaches all have an impressive depth of knowledge backed up actual experience. With it I grew my brand sales 12 fold within the 12 months of the program and can see a clear path to continued growth. In fact, I have just signed up for continued access because there is always more to learn and improve, and the support structure is helpful. I think the negative reviews reflect cultural differences in expectations of coaching style and self motivation more than anything. Couches are straight forward and direct. It took time to get used to the program to get the most value from it.

The program turned out very different from what I was sold. The sales rep told me about a very active community, about a team who would follow up and ask if you are keeping up with the tasks or if you need extra help.
In reality, there isn't a community there. Coaches are VERY slow to answer questions or review tasks - they take at least two weeks.

The information is good, but the process is not what I was promised.

Update after the response to my review.

Please, don’t twist my words. I did not say that I love the program. In fact, I basically said that I was disappointed with the dishonesty of the selling team and with the huge gap between the expectations you set at the selling stage and what you actually deliver.
I said that the information was good. But good information doesn’t make a good educational program. What would make it good would be the coaches and their genuine commitment to deliver results. This is not the case here.

Another update:
After my last update to the review, I was contacted by the founder of the company, who was very irritated by the fact that I posted my review online (even though they had previously approached me to post my "honest" opinion).

She lectured me for going public and for not having given them the chance to do better by first approaching them (which was not true. I had told the person who asked me for a review that I was hesitating to write one, because I didn't like the program, and so I wanted to take some time and make sure of this first. She ignored my comment back then, never asked why I wasn't happy). Here is a glimpse of her message:
"In fact when you’re not happy with the support, the best and first thing is to write to us. I don’t see any interest to say publicaly something your can share first with the support team. Clothilde reached out to you , because we need help to improve our reviews score . And we have many people who love and support the program, but don’t leave the review. But sharing something where you are not happy is not helpful. The program brings value when both parties participate. If you re not happy , share with us first and then we can work on it, leave us some time to improve. it’s human first off all. I believe when you’re not happy , first of all say it loud to the team."

When the founder approached me with her reproach, I told her I was disappointed by this approach and by the fact that she didn't even want to talk about the substance of my review, but just about the fact that I made it public. So I gave her a list of what I thought was wrong with their program: overpromising when selling and not having conducted a proper discovery, very slow responses from coaches, inaplicability of their methods to my brand.
Had they done the proper discovery work at the selling stage, they would have known that most of what they are teaching simply doesn't apply to my niche.

The founder's answer:
"Hello Corina, I absolutely love feedback ! I believe it’s the great way to learn and improve ourselves. My point was I would love to have your feedback before you post a review, so I have a chance to understand your situation and work on the points you mentionned. I’m not defensive, no I try to offense you. I m here to discuss and see how I can help. I’m moving between houses , and don’t have time to look at each point you mention to reply in details. Please give me some time so I can come back to you with a detailed plan and solutions. I will also talk to Barbara to understand what she promised, so I can clearly understand the gap. Thank you for your patience and understanding. Have a good day!"

That was on April 12th 2025. Today is June 11th 2025, I never heard back from her.

Conclusion: it is a poor service provided by an irresponsible team, who is not ready to take action and respond to feedback constructively.
Now I am even more disappointed than I was in the beginning.

I am currently in the process of building my brand and webshop with IAMFASHION, and my experience has been incredibly positive so far. The course is well-constructed, highly relevant, and innovative. What stands out the most is how much the coaches genuinely care about my personal needs; their tailor-made service has been invaluable. Additionally, I've gained valuable insights from the community, which adds another layer of support and inspiration. I highly recommend IAMFASHION to anyone looking to enhance their skills and knowledge in the fashion industry!

Je ne peux pas recommander du tout. Ne rejoignez pas ce cours.

This course was absolutely not what they described to me in the sales pitch. It was completely unsuitable to my needs and yet they pushed for a sale and a deposit on the spot. When I realised the product was not at all suitable to me I wrote to them asking to cancel almost straight away. Unbeknown to me they have to continued taken unauthorised payments from my account.

J’ai choisi le programme IAMF pour mettre sur les rails de la réussite ma
marque de maroquinerie Éloène.
Et je ne regrette pas ce choix. La formation est dense et exhaustive. Différents coachs nous guident, nous expliquent, et cherchent des solutions à tous les problèmes qu’une entreprise spécialisée dans la mode peut rencontrer dans son développement.
Dans ce programme vous trouverez différents modules qui vont du Mindset, en passant par l’image de marque, la création du site internet, les réseaux sociaux, le fameux tunnel de vente, les Facebook ads et encore plein d’autres choses plus que nécessaires pour développer votre marque. Les vidéos sont claires, bien expliquées que vous pouvez suivre pas à pas notamment quand il s’agit d’entrer dans les entrailles de Meta, de Google… Maintenant c’est à vous de jouer !

The "I am Fashion" program equips you with all the essential steps to become independent in the fashion industry. From technical knowledge to actionable strategies, the course leaves no stone unturned. The team is incredibly supportive, always ready to help you overcome challenges and provide solutions along the way.

What makes this program stand out is its dedication to empowering you with the tools and guidance needed to succeed while being a reliable partner throughout your entrepreneurial journey. That said, success doesn’t come easy—it requires patience, dedication, and a willingness to tackle obstacles head-on.

With the help of "I am Fashion," I launched my own fashion brand just 2.5 months ago. The strategies I learned are already paying off, and I feel more confident in navigating the complexities of running my business. But it’s crucial to be prepared for challenges—they’re part of the process.

Another standout aspect is the vibrant community. Connecting with like-minded individuals who are navigating similar struggles is inspiring and reassuring. It’s a reminder that you’re not alone in this journey.

If you’re committed to pursuing your dream and are ready to put in the work, "I am Fashion" is an excellent program for aspiring fashion entrepreneurs.

Le programme I am Fashion est un réel accompagnement en plus de proposer une méthode claire, complète, précise ( très dense!) pour démarrer une marque de mode de façon digitale et avancer vers les premières ventes et plus. Le plus est constitué des différents coachs experts dans leurs domaines qui interviennent au moyen de session hebdomadaire en zoom. C’est aussi rejoindre une communauté bienveillante d’entrepreneuses qui s’entraîdent.

J'ai rejoins IAMFASHION après 6 mois de lancement de mon activité (il y a 3 ans) car je me sentais perdue, seule et j'avais besoin de faire décoller mon activité. Le programme et l'accompagnement m'ont été d'une grande aide. J'ai pu mettre en place plusieurs choses sur mon site, en automatisation, en publicité qui ont aidé mon activité à décoller. Aujourd'hui j'ai largement atteint mes objectifs et mon entreprise est viable.
Il faut juste apprendre à s'approprier le programme à son domaine d'activité car tout n'est pas applicable selon votre secteur ou votre cible. C'est donc bien à vous d'appliquer ce qui vous semble juste pour votre business et non pas d'appliquer "bêtement" tout ce qui est dit. Et il faut travailler pour y arriver. Le programme demande de l'investissement tout comme votre entreprise !
Je recommande fortement ce programme pour toutes les personnes qui démarrent ou ont besoin de faire grandir leur entreprise : il vous fera grandir, vous fera prendre les bonnes décisions et vous apprendra un maximum de choses sur comment diriger votre business dans toutes ses formes : investissements, recrutement, mental, etc... !

En 2022, j'ai pris la décision de m'inscrire à la formation Iamfashion, marquant ainsi la reprise de ma marque Neko Neko après une pause de deux ans. Avant cette interruption, Neko Neko avait rencontré un franc succès, notamment grâce à sa distribution dans l'iconique grand magasin Le Bon Marché Rive Gauche et à sa présence remarquée sur les salons Who’s Next. Toutefois, confrontée aux faibles marges de la distribution B2B, je me trouvais dans l'incapacité de développer efficacement la présence digitale de la marque.

L'adhésion à la communauté Iamfashion a constitué un tournant majeur. Elle m'a non seulement permis de redéfinir la mission et les valeurs de Neko Neko, mais aussi d'affiner ma compréhension de notre client idéal. Grâce à cela, j'ai élaboré une stratégie commerciale en ligne à la fois performante et alignée avec nos principes. Le résultat ne s'est pas fait attendre : une augmentation significative de nos ventes en ligne et la création d'une communauté de fans engagés.

Mais Iamfashion, c'est bien plus qu'une formation ; c'est une communauté d'entrepreneures dans la mode, sources d'inspiration, de bienveillance et de talent. Leur soutien a été déterminant dans notre succès.

Je recommande vivement cette formation à toute marque de mode émergente désireuse de s'établir et de prospérer dans l'univers digital. S'engager avec Iamfashion, c'est opter pour une approche éprouvée, bénéficier d'un accompagnement de qualité et rejoindre un réseau d'entrepreneures exceptionnelles.

IAMFASHION has organized this Paris event for participants from the program, inviting creative directors from brands like Ba&sh, head of collab or Laredoute and various others insiders of fashion, really helped me to open my eyes on the industry and once again to understand pedagogic process of building a brand from 0, which can be trusted and implemented concretely. Some program alumni were present to share experience and answer FAQs, such a fruitful experience!

Thus far my experience with IAMFASHION has been nothing but positive, and most noteworthy has been the recent workshop event hosted in Paris. The course is well-constructed, highly relevant and innovative, and I could not recommend it highly enough.

I found the experience of the in-person event to be extraordinary. Not only was it a pleasure to meet our virtual coaches in person, to learn from them directly, but to be in community with like-minded designer-entrepreneurs. The organization was very well done, I felt there was a good rhythm to the event with a lot of inspiration. I liked the combination of hands on experience with talks and interviews, and some social time. I was fascinated by the interviews – especially on day 3. Besides that, highlights were the moodboard, the trends overview, and the mindset with Inga.

I would have liked to have had more time in the peer roundtable, as I found we were helping one another solve problems and exchange ideas. The structure of having questions to answer in a group was helpful and guided us to be productive in that format.

A guide to the names and faces with the brands would have been useful as well, or else nametags (I know kind of tacky). I would have been curious to see each person's products as well, a sampling of what they offer, and share mine. After all, we can support one another in sales as well!

Overall, I left with tons of inspiration, actions and a new mindset – that of a CEO. I feel there was definitely a before and after for me, in just three short days.

Thank you to all for being so present and available! I loved it.

Once you decide about the Brand teams program, please let me know as I would be a candidate. I am looking for my "Giammetti" (Valentino's partner).

Until then, see you online.

XXOO