HonestBrands Anmeldelser 

I've really enjoyed the Honest Brands course so far. The content is incredibly thorough, and everyone I've dealt with at Honest Brands has been genuinely lovely, approachable and supportive.

I properly started my journey in January 2026 and chose the slightly slower route of creating a supplement brand. It's been even slower for me because I'm juggling a very busy personal life, kids, running a home and a husband who works away a lot... but I've honestly loved the process so far!

I also went to the Honest Brands event in London a few months ago, which was such a great experience. I met some brilliant, like-minded and ambitious people, and we've all stayed in touch since. It's really interesting seeing the different stages everyone is at, sharing experiences and helping each other along the way.

The only thing I personally didn't manage to make the most of was the six months of mentoring. Because I was moving quite slowly at the beginning, I simply didn't have enough questions or challenges to bring to my coach at that stage. For people who are particularly time-poor, I think it would be amazing if the mentoring period could begin when they're a little further into their journey. For me, starting it now would be perfect because I'm at the stage where I could really make the most of that support.

The course also evolved after I joined to reflect the changing ecommerce market, moving away from being so Amazon-led and putting much more focus on building through Shopify... which was exactly what I wanted, so I was really pleased to see that change. It's clear that Alex and the team are constantly looking at how they can improve the course and continue investing in their students. The Discord community is AWESOME too!

I'm genuinely so happy I joined. I'm incredibly grateful to Alex and everyone at Honest Brands for sharing their knowledge so openly, always being approachable, and most importantly, giving me the confidence to actually start my own brand while feeling like I've had my hand held along the way.

Thank you everyone at HB! ❤️

I beg you, don’t join Honest Brand! They’re so good, I don’t want to share the coaches with more people. There’s no way we’d be as far along as we are without their dedication and support. It’s like they actually enjoy helping us.

We’ve only just started the course a month ago, but we’re already really enjoying it. We’re learning so many new and exciting things, and it’s genuinely made us excited about what the future could look like.

Everything is incredibly well organised, with a lot of support and content, such as weekly live calls, 1-to-1 coaching, materials and an active community. There’s always something valuable to learn, and we never feel like we’re on our own.

A big thank you to Mikey, Anita and Abe for all the guidance and support so far. You can tell they genuinely care about helping everyone succeed, and that makes a huge difference.

We’re really looking forward to everything that’s ahead!

Ryan & Jenni

Excellent experience from great coaches and the team in general. Very knowledgeable bunch! The community is a very strong part of the offering. The owners too have a good offering and strong knowledge - coming from a point of view of someone who has already done it.

I joined Honest FBA in November as a complete novice, with no prior experience in e-commerce. It was this community that helped me start my own supplement brand alongside a full-time job, and eight months on, we’ve now launched on both Amazon FBA and Shopify.

A huge part of that has been the support from my assigned coach, who’s been hands-on from day one helping get us off the ground. On top of that, the weekly live calls with George, Mikey, Westy, and the other coaches have continually built our knowledge, from working through Amazon Seller Central compliance issues to getting real feedback on ad creative and brand positioning. Mikey’s feedback framework on ads (mechanism, credibility, social proof) genuinely sharpened our marketing.

The Discord community itself is incredible, full of other budding entrepreneurs at different stages, all contributing to a genuinely sharing, collaborative environment. People show up to help each other, not just take.

If you’re serious about building an e-commerce brand and want a community that actually gets stuck in with you, I’d highly recommend it.

George & Mikey have been brilliant in helping me get my brand moving. Daily updated from them with issues ive had and always good fun on the call. The knowledge is fantastic and seem to know an answer to every question.

Solid, Solid learning experience. Collective of great individuals that are always willing to help and have one sole purpose - to help you gain financial independence and achieve generational wealth through Ecommerce. If you are on the fence about signing up, I advise you take the leap, and be READY TO PUT IN THE WORK!

I was highly skeptical of anything relating to "online coaching courses" as we all know there are scams out there. I'm very glad I looked into Honestbrands in more detail and then took the plunge, as it's a legitimately exceptional course and community.

Abe has been a fantastic coach, and the level of support, mentorship and expertise available across different markets and skillsets is second to none. Whatever you need to know, you'll get a helpful answer quickly, and you can see the impact of this in the great results the community is posting consistently. Highly recommended.

Was skeptical at first but after taking the plunge, I couldn't be happier or more impressed by the support, community and the amount I've learnt so far. Would highly recommend! Alex and Honest Brands are 100% genuine, so if you've seen his/their Instagram posts - believe them!

2 months in and have learnt so much and have been able to implement it which has translated to actual revenue. The course is thorough, the community is active and helpful and the mentors are approachable and have a wealth of knowledge that can shave years of your e commerce journey. Bare in mind they all have their own successful brands so they’re not just selling theory. My mentor (piers )has been amazing in helping me select a potential product, make ads and get my shopify store up and running without having to outsource any of it.

We joined HonestBrands with absolutely no experience in eCommerce whatsoever — genuinely starting from scratch with just an idea, a lot of questions, and no clue where to begin 😂
Alex, Tom & Janson are proper down-to-earth guys — no fake “guru” energy, just honest advice from people who’ve actually done it themselves and who care. They somehow make eCommerce feel achievable even when you turn up not knowing what a conversion rate is 😅
After attending the live event last week, we came away feeling genuinely excited and confident about what we’re building. The whole day was incredibly informative, packed with practical advice, and the speakers were brilliant.
Huge thanks to the HonestBrands team for putting together such a brilliant day 🙌

They’ve recently upgraded the course with loads of new content, and there are some brilliant coaches on hand to help as we learn how to build a brand.

A special thanks to Mike, George and Micky, who are always so patient when reviewing our work and give really helpful, accurate feedback. Their support makes the whole learning experience even better!

They should teach this kind of practical knowledge in schools. It’s real, hands‑on guidance for building a real business. The model is completely legitimate and genuinely helps you start your own brand, with strong team support to avoid costly mistakes and common pitfalls. The training materials are easy to digest, and the support from the team is excellent.

The team at honest brands have been great. Mike has helped me a lot and has been very approachable with my problems and always willing to help. All of the information is available to help you get the hang of things from the very start.

Amazing community with undeniable and consistent support throughout. Huge shoutout to Ana and Abe for their continuous positive input in my ongoing development ❤️

Top guys offering a top product. Course really informative, helpful weekly calls that keep you on track, great sense of community with people in the same boat which is handy cos it’s easy to feel intense at times. Couldn’t recommend highly enough if you’re looking to get into ecom.

I’ve genuinely been shocked about how much value honest brands has provided. After the initial investment, it can be nerve wracking to see whether it will pay off, especially when there are so many courses/agencies out there that don’t help.
But honest brands has been one of the best business investments I’ve made. The coaches, especially Isobel and Abe, are so attentive and you can see they really make an effort to give a good experience. I haven’t once doubted it since starting and I couldn’t recommend it more!

These guys offer valuable information and sell what could be a solid product, but they seem to be getting too busy to actually deliver on what they promise. I signed up, worked through the lessons, and got off to an optimistic start. I was excited to begin and wanted to make sure I followed their terms to qualify for the guarantee, which seemed like a great deal at the time.

However, as I moved forward, I found the coaches to be distant and difficult to contact. Each interaction felt like they were just ticking boxes - and the coaches keep changing at different stages and they didn't even know what product I was selling. They give the illusion of a comprehensive course, but much of the information they provide is freely available on YouTube.

After a couple of months, the course changed, and a new version came out with a completely different strategy. The new focus was on dropshipping, branding, and advertising, which shifted away from creating a quality product and selling on Amazon and TikTok. I reached out to ask if the initial agreement would still be honoured, but I was brushed off. Now, when I try to view the original agreement, it’s been deleted.

I feel taken advantage of, especially since I’m still stuck with a hefty credit card bill. I’m trying to catch up on the resources they’re offering, but the information is dense, hard to find, and I don’t feel supported in the process.

The HonestBrands team and community are fantastic. There are plenty of valuable resources available to support you at every stage of your Amazon FBA journey and help you achieve your goals. The team is highly supportive and responsive, and the community is genuinely helpful and encouraging. It’s a great environment to learn, grow, and stay motivated.

I’ll be honest: when I first saw the ads from Alex (one of the founders), I didn’t believe a word of it. Having had negative experiences with "online gurus" in the past, I was extremely skeptical. However, joining HonestBrands has been one of the best decisions I’ve made, and I am absolutely thrilled with the results.

What makes this course stand out is that it is truly designed for the absolute total beginner. It covers every single aspect of e-commerce, but they do it in a way that doesn't overwhelm you.

The "Pearl Necklace" Method
The lessons are like a pearl necklace: they give you one pearl at a time so you can digest every lesson properly. It would be impossible for the brain to process everything if they gave it to you all in one day because there is so much to learn. This pacing is brilliant and ensures you actually understand the foundations.

Real Support & High Value
The coaching sessions are high-value because the advice comes from people who actually have their own successful e-commerce businesses making profits—not just people talking who haven't built anything themselves. Plus, the Discord community is brilliant; you can ask anything to fellow students or experts who are always there to support you.

The Reality Check
You can honestly learn in 30 days what would take you 10 years to figure out on your own. However, you need to be ready to work. They teach you all the tools to succeed, but your success is up to you, your product, and your marketing. If you think they are going to do everything for you, you’re on the wrong path.

I don’t know yet if my brand will be a massive hit, but I do know that I am having a great time putting my ideas into action and working toward my dream and my pension.

Verdict: If you are ready to work hard to build your success, I strongly recommend HonestBrands. If you want a course where you don't have to do anything, this is not for you.