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Equilinq is a Europe-focused China sourcing and procurement service designed for modern small and medium-sized enterprises. We support European brands and growing companies in accessing vetted manufacturers in China through a structured, transparent, and professionally managed sourcing process. Equilinq is incorporated in Hong Kong and operates across Europe and China through an international business structure. The company is part of the Starit business group and includes shareholding participation from one of the co-founders of Tencent, one of the world’s leading global technology companies. This shareholding reflects the long-term institutional foundation and strategic backing within our corporate structure. While Equilinq operates independently, this ownership connection demonstrates the professional governance framework behind the company. Our mission is to bring clarity, discipline, and accountability to EU–China procurement. We are not a marketplace and we do not operate as a commission-driven intermediary. Unlike many sourcing agents who rely on hidden factory commissions or unclear pricing structures, Equilinq operates on a transparent service-fee model. Factory costs and logistics expenses are passed through at cost and fully itemized before production begins. Our clients always receive a clear breakdown of: • Supplier invoice pricing • Freight and customs costs • Equilinq’s service fee There are no hidden markups and no undisclosed incentives from factories. We manage the full sourcing lifecycle, including: • Supplier identification and vetting • Price negotiation and quotation comparison • Production progress tracking • Quality control coordination • Logistics and customs coordination • Documentation and compliance structuring By sourcing directly within China’s domestic supplier market rather than through retail export platforms, many brands are able to access more competitive factory-level pricing. At the same time, we structure procurement processes to reduce operational risk and improve long-term supply stability. Equilinq primarily works with European SMEs that value long-term partnerships, operational transparency, and disciplined procurement practices. Our objective is not short-term arbitrage but sustainable cross-border sourcing built on trust, accountability, and measurable results. We believe that sourcing from China should be professional, transparent, and strategically managed — and Equilinq exists to deliver exactly that.
Unit D 11/F, Two Chinachem Plaza,, 68 Connaught Rd Central, Hong Kong, Hongkong
Service was good! We had some problems with tech things sourcing from oher countries and also china ourselves. Regarding Ar glasses its always a hard one to do because some components were always made very cheaply. Equilinq was helpful becuase they got us a good factory and the per unit price was lower than our orginial supplier. Also was nice they are also based in Amsterdam and were able to reply qucikly. Would recommend
I enjoyed the service from Equilinq. They helped me source the products I needed, and it was much cheaper than other platforms. They also assisted with communication in Chinese. When one of the products was out of stock, they immediately found another supplier who sold the same item. Their inspection service was also really helpful, they checked every package and identified defects beforehand, so I didn't have to worry about quality issues. Lastly, their delivery was efficient. They designed the optimal route and delivered directly to my house. It was a nice experience.
I worked with Equilinq Team on the potential procurement of a vascular Doppler. Through out the process , Team spent time to understand our requirement and matched us to the right manufacturers. The process was efficient and transparent at each step.
We had issues with defective units in the past when ordering from Alibaba directly.
This time they did inspection before shipment and found a small issue with stitching on about 8% of the batch. It was corrected before shipping.
That alone saved us a lot of headache. Not perfect but much more reliable.
Svar fra Equilinq
Hey Sultan, I hope you are happy with the service. Sorry about the slightly delayed delivery, but good that all products came out great.
We worked with Equilinq to source sustainable yoga mats and honestly it went much smoother then we expected.
At first we weren’t sure how complicated sourcing from China would be, but they explained everything very clearly and broke down the costs in a way that actually made sense. The communication was fast and they always replied when we had questions (even small ones).
What we really liked was the transparancy. There were no “surprise” fees and they showed us different factory options instead of pushing just one. That made us feel more in control of the decision.
Shipping and coordination also went well and overall it just felt structured and professional, but still personal.
Would definitely consider working with them again.
Svar fra Equilinq
Thanks Ari! Pleasure helping you on the product, best of luck!
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