We have been working with Echelonn for about 6 months now. Communication has been great and the team highly skilled. We have seen significant growth in our Google Ads account in the last few months. W... Vis mer
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We brought Echelonn on last year after trying to do Google Ads ourselves, the results have been better than expected. Echelonn do not use branded campaigns to make ROAS look better, they report brande... Vis mer
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Working with Echelonn has been both seamless and transformative. Their processes are well refined and whilst they’re available to us at any time, they work their magic in the background without requir... Vis mer
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Echelonn runs our Google Ads, Shopping feeds and SEO across several countries. What stands out is how quickly they act. A request to move campaigns to different feeds was handled the same evening. D... Vis mer
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Informasjon om virksomheten
Om Echelonn
Skrevet av virksomheten
Scale New Customers with Google and YouTube Ads.
The most complete Google and YouTube ads service built to grow incremental revenue for eCommerce brands.
Get My Growth RoadmapManaging $15M+ in ad spend a month
Why ecommerce growth stalls
There’s a reason you can’t scale on Google and YouTube
In the accounts we audit, branded search, returning buyers and hot Meta audiences produce 90% of the revenue Google reports as growth. That revenue was already yours. But most setups take credit for it, and this leak shows up in three places:
01
Demand is capped
Search and Shopping do more than capture people who are ready to buy. They can expand your product coverage, reach informational and comparison searches, and bring new categories of demand into the account.
But most accounts stay concentrated around a small set of bottom-of-funnel keywords and product searches. That keeps the account harvesting the same demand every month instead of growing the pool. To keep growing, you need campaigns and pages that convert people earlier in the journey, before they're searching for your brand or an obvious product solution.
How many of your new customers last month had never heard of you before they clicked?
02
Your pages are limiting the traffic you can unlock
Most ecommerce accounts rely on a small number of bottom-of-funnel pages: product pages, collection pages and sometimes the homepage. Those pages convert people who already know what they want, but they aren't built for every audience or stage of intent.
Custom pages change the range of traffic you can buy. An informational search may need an educational page. A comparison search may need a proof-led comparison page. Cold traffic may need an advertorial, listicle or problem-focused page before it's ready for a product page. Pages built around the audience, query and objection unlock entire portions of traffic the account can't currently convert.
How many different landing pages is your Google traffic split across, and how many were built for a specific query or objection?
03
Google doesn't know what you sell
Google can only target and rank from the information it receives. Your product attributes, category mapping, sales badges and reviews all tell the platform what the product is, who it's for, and whether it deserves to be shown.
When those signals are weak, Google serves the wrong products to the wrong people at the wrong time. Or worse, you are placed next to competitors who look like better choices than you do. More budget doesn't fix this. And showing up is only half the job: a new customer comparing you with three brands they've never bought from decides on your listings, images, badges and reviews.
Has anyone set up your Merchant Center beyond the basics: attributes, badges and reviews?
Who this is for
Built for 7- to 9-Figure eCommerce Brands.
If you’re spending more on Google but not seeing it in your bank account, there’s usually a reason. Too much of your spend is capturing existing demand instead of creating new demand.
This is for you, if:
- ✓You believe Google should be contributing more incremental new customers to the business
- ✓You want to scale beyond branded search, retargeting and existing demand
- ✓You want a team that can work beyond the ad account across feeds, landing pages, creative, tracking and measurement
- ✓You care about profitable business growth, not just what Google reports as ROAS
Not for you, if:
- ✕You’re comfortable paying to acquire the same customer twice
- ✕You’re comfortable relying on Meta as your only real new-customer acquisition engine
- ✕You’d rather protect a pretty ROAS number than find new customers and grow the business
- ✕You’re happy paying an agency $5K a month to make two changes to your account
The six systems we build and run
An ecosystem designed around the single goal of scaling new customer acquisition through Google and YouTube.
This is the system we build and run around your account.
What's inside the system
01
Account Strategist
Alongside the rest of your team, you get a strategist on your account.
Veterans in eCommerce, they are experts in marketing strategy and unit economics. They know how a P&L moves and how your campaign performs.
Your strategist owns the commercial target, the roadmap and the decisions above the ad account: margin, new-customer contribution and product economics. They work alongside the media buyer, landing page team, creative strategist and technical specialist, so the account runs as one system.
02
Media buying
Search, Shopping, PMax, Demand Gen and YouTube.
We give cold, consideration and branded their own targets instead of letting them hide inside one number, and we tag every campaign for new-customer revenue. We buy against the commercial target you care about.
03
Feed and Merchant Center Management
Google Merchant Center (GMC) optimization is where the biggest wins are hiding.
Our specialists come from DataFeedWatch and Google. They work directly on your product data to ensure Google knows exactly what you sell. This means fixing messy attributes and multi-market feeds across thousands of SKUs, or crafting multiple tailored listings for single-product stores to capture different search intents.
We also optimize your reviews set-up, so product ratings, store ratings and recency make you the obvious choice for first-time buyers.
04
Landing pages
Product, sale, comparison, campaign-specific pages, advertorials and listicles.
This is not general website work. Our in-house team builds each page around the audience, offer, campaign type, and objection behind the click: advertorials and listicles for cold traffic, dedicated product and comparison pages for high intent.
Plus, our in-house SEO branch ensures every page is optimized not just for paid conversions, but to rank organically on the SERP and with LLMs.
05
Video and Native ads on Demand Gen.
Scripts, edits, hooks, angles, AI-assisted variants and category research.
We complement your existing creative team with Demand Gen-focused creatives built specifically for Google and YouTube.
We deep dive into what’s already working for you and your competitors, then produce new hooks, angles, scripts and edits in-house. Creative designed to not only grab attention, but convert new customers and help you scale.
We then use these in Demand Generation campaigns to create more demand.
06
Measurement and proof
We agree the KPIs with you first, then build tracking that answers them.
Our reporting clearly shows what’s incremental vs. existing demand.
We hold official partnerships with Hyros, Northbeam, Triple Whale and Haus. We install tracking from scratch or work inside whatever you already run, then structure the ad account to clearly separate branded from non-branded activity, with a heavy focus on acquiring cold, incremental customers. You’ll always have a clear view of where your growth is actually coming from.
Why Echelonn
Echelonn vs. Other Agencies
All of this is included, because this is how we win together. We do not charge extra.
Who Does the Work
EchelonnReal professionals based in Europe, Australia and the USA.
Other agenciesWhitelabel their service to juniors or overseas freelancers.
Landing Pages
EchelonnThe first ever agency building Google Ads-specific landing pages optimized for ecommerce.
Other agenciesUse existing site pages or generic builders with no CRO intent.
Team Structure
EchelonnYou get a strategist, media buyer, tech expert, landing page specialist and creative strategist to support your growth.
Other agencies1 media buyer managing 15-20+ accounts, minimal strategy time, all by themselves.
GMC and Product Feeds
Echelonn1 feed expert and Google Merchant Center expert who know the ins and outs of ranking your listings. You own the GMC and the feeds, we improve them.
Other agenciesThey do not touch Google Merchant Center. All they do is sync your Shopify and catch up with disapprovals.
Creative Department
EchelonnWe complement your existing creative team with YouTube focused expertise, producing creatives specifically for Google and Demand Gen.
Other agenciesRely on you to provide everything.
Audits
EchelonnThink less “audit”, more strategy session. No scare tactics or manufactured problems. Just an hour showing you opportunities and strategies you probably didn’t know existed.
Other agenciesEvergreen slides that they use for every brand. They talk about themselves, not you.
Contract Terms
EchelonnClients stay for results, not contracts. No upfront costs. No lock-ins. All contracts are month-to-month.
Other agenciesHidden clauses. Onboarding costs. Long-term, rigid retainers.
Service Focus
Echelonn100% Google and YouTube Ads for eCommerce. Every strategy and system is optimized for one platform.
Other agenciesGeneralists. Split focus across Meta, TikTok, email and every other channel.
Leadership
Built by operators.
Three partners lead Echelonn. Two started at Google. Every specialist on the team works across the whole system, not just one campaign.
Jackson BlackledgeFounder
Jackson got into eCommerce at 16, figuring out inventory, marketing, and scaling brands from his grandmother's living room. By 2020, after years of hands-on experience, he launched Echelonn, a Google Ads agency built specifically for eCommerce brands that want to grow fast and profitably. Since then, Echelonn has grown into a team of specialists, managing high-budget Google Ads campaigns for some of the top ecommerce brands in the world.
Filippo CaroliPartner, Head of Google Ads
With over 10 years of experience in Google Ads, Filippo started his career at Google and quickly became a top performer and trainer for over 200 new hires. His tenure at DataFeedWatch further honed his expertise in Google Merchant Center and Product Feed Optimization. Since joining in 2020, his leadership and innovative approach have been instrumental, while his passion for his Italian heritage, family, football, and food adds to his dynamic profile.
Claudio TimpanoPartner, Head of Operations
Claudio is a performance marketer and operations consultant with over a decade of experience transforming businesses through data, technology, and streamlined processes. From startups to global enterprises, he stepped into the tech world as a manager at Google. Since then, he has led teams managing millions of dollars in ad spend for iconic brands like Bethesda and Gucci. He has driven initiatives to simplify workflows, standardize fulfillment quality, and optimize operational efficiency. His mission is to implement lean, scalable systems while fostering a collaborative, empowering environment where teams can thrive, innovate, and consistently deliver exceptional results for clients.
5specialists on your account: account strategist, media buyer, landing page specialist, tech specialist and creative strategist
6 to 8accounts per media buyer, capped. Most agencies run 15 to 20+.
Limitedslots per month. We do not work with all brands. We offer a bespoke, boutique service for every account we run.
Frequently asked questions
Do you optimize for ROAS?
New customers matter more than a flattering blended ROAS. We split every account two ways, new versus returning and branded versus non-branded, and report both weekly so you can see which spend wins customers you did not already have.
Do you use platform data for reporting?
In-platform tracking matters enormously, it's the only signal Google can actually optimize against, so we make sure yours is clean and complete. But we don't judge performance on it alone. We hold official partnerships with Hyros, Northbeam, Triple Whale and Haus, and we work inside whatever you already run.
Do you also help with SEO and organic rankings?
Yes. While Google and YouTube Ads are our core focus, our SEO team works alongside the paid team to make sure the pages we build can capture organic demand too. We look at technical SEO, keyword opportunities, content, internal linking and authority, with a particular focus on high-intent non-brand searches relevant to your products.
Do you optimise for ChatGPT and AI search?
Yes. Search behaviour is expanding beyond traditional Google results. Where relevant, we structure and optimise content so your brand and products have a better chance of being discovered across traditional search and AI/LLM-driven results. We treat this as an extension of search visibility rather than a separate gimmick.
How do you know if Google Ads is actually incremental?
We don’t take Google’s reported ROAS at face value. We separate branded from non-branded and new from returning customers, then compare that with your wider business data and attribution stack. Where appropriate, we can also use incrementality testing to understand what revenue Google is genuinely creating versus revenue it is simply taking credit for.
Why do you manage landing pages and feeds instead of just ads?
Because Google Ads performance depends on them. Sending paid traffic to a generic homepage is one of the biggest reasons ROAS looks fine while incremental customer acquisition stalls.
Why do you only do Google and YouTube?
Focus dictates how far into the channel we can go. Most agencies stop at the ad account and call everything else somebody else's job. Specializing entirely in Google and YouTube gives us the bandwidth to build the layers underneath the ads: SEO, reviews, feeds and bespoke advertorials.
Who will actually manage my account?
You get five specialists on your account: account strategist, media buyer, landing page specialist, tech specialist and creative strategist. Our media buyers cap at 6 to 8 accounts each, not 15 to 20+. The team is in Slack with you, not just on a monthly status call.
What are your contract terms?
No onboarding fee, no upfront cost, no lock-in. Month-to-month with no commission on ad spend. Clients stay because the work is good, not because the contract makes leaving hard.
Who is this service for?
7 to 9-figure ecommerce, from challenger brands to category leaders. We cap each media buyer at 6 to 8 accounts so the senior team executes the work instead of supervising it, which means we take a limited number of accounts at a time.
How does the call look like?
Think less “audit”, more strategy session. We screen share your account and spend an hour digging into your Shopping, Search, YouTube and wider setup. No scare tactics or manufactured problems. We’ll show you opportunities and strategies you probably didn’t know existed, what we’d prioritise, and exactly how we’d approach them. You’ll leave with ideas you can use whether you hire us or not.
Find the growth bottleneck hidden inside your account.
The roadmap is worth something even if you never hire us. We walk your account live, name the constraint holding back your growth, and map out the first actions you need to take.
Get My Growth RoadmapKontaktopplysninger
USA
- echelonn.io
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The Echelonn team is great to work…
The Echelonn team is great to work with. They learned our business quickly and started growing our ad account in no time.
They function as an extension of my team and have allowed me to focus my time on other areas of my business.
They are a partner I can trust to do the job and achieve our goals.
21. oktober 2026
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Top agency
Top agency! Helped us crack tofu ads on Google, which no one other agency could do. Highly recommend
20. oktober 2026
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Svar fra Echelonn
alex you legend! turns out top of funnel on google wasn’t the problem after all. you just needed the right agency ;) heaps of work from the crew to get it firing. appreciate you mate!
Highly recommend
Onboarded with Echelonn to run Google ads for my store 5 months ago and it’s been such a great experience ever since. Really solid pricing, very friendly staff, and great results. These guys are the real deal and I cannot recommend them enough.
20. oktober 2026
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Svar fra Echelonn
thanks for the review mate! appreciate you trusting us with your google ads rocco. been a great five months, keen to keep building on it with you!
We've been working with Echelonn for…
We've been working with Echelonn for almost 1 year now. Tried many agencies and freelancers before for Google ads, but these guys are first ones to crack TOF for us! Helped us scale spend from 2k/day to 10k/day within just a few months! 100% recommended!
20. oktober 2026
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Svar fra Echelonn
thanks for the review mate! heaps of work went into cracking top of funnel, so the team will be stoked to read this. appreciate you serhii, let’s crush q4!
6 months
We have been working with Echelonn for about 6 months now. Communication has been great and the team highly skilled. We have seen significant growth in our Google Ads account in the last few months. Would highly recommend giving them a try if you are looking at scaling your Google Ad spend profitably.
21. oktober 2026
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Svar fra Echelonn
Chris! appreciate you mate. 6 months in and building nicely. let’s keep scaling!
The echelonn team has been great for…
The echelonn team has been great for our brand! Attentive and fast moving
1. mars 2026
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Svar fra Echelonn
appreciate it mate! stoked you’re enjoying working with the echelonn team. we’re just getting started, let’s make this year a big one!
Very Good Agency for Google Ads
We have worked with Echelonn for over a year and they are very strong in communication and knowledge of digital marketing (particularly with Google Ads). The team is very interested in spending time to deep dive into the account to make improvements and adjustments, while also offering new ideas. They provide routine updates and reporting to help keep on track, and are friendly and efficient!
1. oktober 2026
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Svar fra Echelonn
appreciate it Robert! been a pleasure working with you over the last year mate. plenty more ideas for your Google Ads, keen to see what we can do next. let’s keep pushing!
Echelonn is a fantastic team to work with...
Echelonn is a fantastic team to work with. They are always challenging our account to get the performances they can get. Working with Martyna and Ewen has been game changer for our account, I definitely recommend this company.
19. oktober 2026
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Svar fra Echelonn
thanks Sébastien! Martyna and Ewen will love reading this. always looking for ways to get more from your Google Ads, so stoked you’re feeling the difference. appreciate you trusting the Echelonn team mate!
A best-in-class team that makes every ad dollar count
I’d never really considered hiring a marketing agency. But after spending weeks reading Echelonn’s newsletter and seeing the results they were getting for their clients, I thought: these guys are seriously good — I want to work with them. I’d also seen their expertise firsthand through Google Ads coaching with one of the founders.
We’ve been working together for several months now, and I’m really happy with the results. Our revenue has almost tripled this year, and Echelonn has definitely helped make that happen. The team is super talented, proactive, and always on top of our account.
They’re best in class when it comes to Google Ads and e-commerce, with strong skills in strategy, creative, tech, AI, and data analysis. When you’re spending six figures a month on ads, how that budget is managed really matters.
For me, Echelonn is a great investment. Their work pays for itself, and I highly recommend them!
1. mars 2026
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Svar fra Echelonn
legend Rémi, appreciate it mate! from the newsletter and Google Ads coaching to working together, stoked Echelonn could play a part in nearly tripling your revenue this year. let’s keep building mate!
Super stoked we found this crew
Super stoked we found this crew - amazing results and great people to work with.
20. oktober 2026
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Svar fra Echelonn
legend zac!! been a pleasure helping grow the brand through google ads, the whole echelonn crew is buzzing with the progress. this is only the start!
We've been working together for almost…
We've been working together for almost 3 years, and the journey has been incredible. We started with a small brand, and they've helped us grow to a level we never thought was achievable.
What I really appreciate is their performance, transparency, and the way they explain things clearly, making it easy to understand what's happening with our campaigns and where the opportunities are.
A special shout-out to Sviat, who's been working on our brand from the very beginning. I have weekly calls with him, and his knowledge, dedication, and understanding of our business have been invaluable. He's genuinely been the man of the match for our brand!
It's been a great journey so far, and I'm looking forward to continuing to grow together. Highly recommend!
18. oktober 2026
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Svar fra Echelonn
appreciate you faisal! almost 3 years already haha. been unreal seeing the brand grow. glad the weekly calls and clear campaign updates have been valuable too. sviat will love reading this — let’s keep pushing mate!
The best!
One of the best Agencies out there! Not even considering them as an agency but more of the part of our team.
We have went through other agencies and Echelonn is definitely the best. Special shout out to Andras! Very very informative and also genuine.
12. oktober 2026
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Svar fra Echelonn
means a lot nikolai! feeling like part of your team is exactly what we want. andras will be stoked to read this haha. appreciate you trusting us!
Been with Echelonn for over a year now
Been with Echelonn for over a year now. They made huge impact on my business, being scaling and growing like crazy. To top it all off, they are great people to deal with as well. Highly recommended
19. oktober 2025
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Svar fra Echelonn
appreciate you saar! been a pleasure working together and seeing the business grow. stoked we’ve been part of the journey. plenty more to do together mate!
Great agency, no regrets
We brought Echelonn on last year after trying to do Google Ads ourselves, the results have been better than expected. Echelonn do not use branded campaigns to make ROAS look better, they report branded and non branded separately so you know how well non branded ads are going. They have cleaned up our account, structured it well and now growing. I can thoroughly recommend them.
19. oktober 2026
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Svar fra Echelonn
thanks david! glad the account restructure and separate brand/non-brand reporting have helped. you should know which parts of google ads are delivering. appreciate the trust mate, let’s keep building!
GOAT
Best agency I’ve dealt with and an amazing team in Google Ads. Initially worked with them a few years ago for a buildout and had a great experience, so we decided to jump back onboard for Q4. They’ve helped me in different ways outside of their service, so as an operator, I felt looked after and cared for as a client. Highly recommend them!
18. oktober 2026
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Svar fra Echelonn
thanks ray! great having you back with us for Q4. appreciate you trusting the team again with google ads, and glad you’ve felt supported along the way. let’s finish the year strong!
Professional people and good quality service
Been working with them for 2.5+ years and our dedicated brand manager and media buyer hasn’t changed throughout the period. They are proactive, professional and transparent & will for sure scale up your Google account within the KPIs you provide.
18. oktober 2026
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Svar fra Echelonn
appreciate it maksis! 2.5 years already haha. great to hear the consistency of your team has stood out. thanks for sticking with us and trusting us with the account!
went from 5k a day to 30k a day in just…
went from 5k a day to 30k a day in just a few months
goated
17. oktober 2026
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Svar fra Echelonn
haha appreciate you kyle! unreal seeing the progress over the last few months. stoked to be part of it mate. let’s keep the momentum going!
Seamless & Transformative
Working with Echelonn has been both seamless and transformative. Their processes are well refined and whilst they’re available to us at any time, they work their magic in the background without requiring a lot of input from our side. The results happened almost instantly - these guys are the masters of Google Ads. Both Merima and Vlad have been wonderful to work with - led by the best - Jackson. Thank you guys
1. mai 2026
Anmeldelse skrevet uten oppfordring
Svar fra Echelonn
thanks scarlet! glad we’ve made google ads easier to manage from your side. merima and vlad will be stoked to read this. appreciate you trusting us with it!
Fast, engaged and easy to work with
Echelonn runs our Google Ads, Shopping feeds and SEO across several countries. What stands out is how quickly they act. A request to move campaigns to different feeds was handled the same evening. Direct contact, clear communication and a team that thinks along with you. A great partner to grow with.
We have worked with multiple Google Agencies in the past and also have an in-house team. Echelonn has performed best!
17. oktober 2026
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Svar fra Echelonn
appreciate it nick! been great working together across google ads, shopping feeds and SEO. glad the quick turnaround on the feed changes helped too. thanks for the trust mate!
What sets Echelonn apart from other agencies
I've been working with Echelonn for more than two years through ICON Amsterdam. What sets Echelonn apart from other agencies is their excellent communication and the breadth of experience across the whole agency. These guys know how to scale.
17. oktober 2025
Anmeldelse skrevet uten oppfordring
Svar fra Echelonn
thanks marc! love working with you and the ICON amsterdam team. means a lot hearing that the communication and experience across our team stand out. let’s keep pushing together!
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