ARN Financial Advisors Anmeldelser 

This is my follow up review after using their advisory service for the past two years.

Their market research and analysis remain good, and I still believe they have a solid understanding of PSX listed businesses. However, I have noticed a decline in the quality of client handling over time. It feels as though the focus has shifted more toward brand building and marketing, while customer service has received less attention.

On multiple occasions, my questions were either ignored or not given adequate time for discussion. I also experienced an issue where my subscription and portal access were revoked several days before the actual expiry date without any prior notification. Although their representative acknowledged that it was a mistake, my portal access was not restored. As a result, I was left without access to their advisory services during my active subscription period, at a time when the market was highly uncertain and professional guidance was most valuable.

What disappointed me even more was the response afterward. Instead of prioritizing the restoration of my access and resolving the issue, the interest was more toward renewing my subscription. When you trust an advisory firm with decisions that can directly affect your financial assets, you expect a higher level of accountability, professionalism, and customer care.

Strong market research is certainly important, but it should be complemented by reliable customer service and a genuine commitment to existing clients. In my experience, that aspect has unfortunately declined over the past two years.

I subscribed to ARN Financials for approximately six months and paid PKR 147,000 in advisory fees with the expectation of professional guidance, capital growth, and risk management.

To be fair, ARN does provide regular research reports, market updates, educational videos, webinars, coffee sessions, and ongoing communication with subscribers. The team clearly puts effort into research and investor education.

However, at the end of the day, investors subscribe primarily to grow and protect their capital. Unfortunately, my actual experience did not match the advertised model portfolio performance. Several recommendations had already moved significantly or were near upper lock when shared, making it difficult for ordinary subscribers to enter at the prices assumed in the model portfolio and achieve similar returns.

More importantly, despite following the service for six months, I remain below my initial invested capital and am not even at breakeven after accounting for both investment performance and the PKR 147,000 advisory fee.

During the major market decline from around 180,000 to 147,000 KSE-100 points, I expected stronger capital protection and more proactive risk management. However, the recommendation to move partially into cash came only after substantial market damage had already occurred.

As a result, after six months as a paying subscriber, I have lost capital rather than grown it. While the educational content and research may be valuable to some investors, my personal experience as a subscriber did not deliver the level of capital growth and protection that I expected from a professional advisory service.

In my opinion, ARN Advisory is one of the worst advisory services I have come across. Their attitude toward clients is not professional. They do not seem to welcome criticism, even when it is constructive. Instead of listening to feedback, they appear to take negative comments personally and try to silence people who question them. They are lotting people money that's my opinion and their target audience is only high network individuals its not for people with 1M or 2M PKR

One of my biggest concerns is that their team appears young and relatively inexperienced when it comes to real market cycles, crisis management, and practical investing. Many of their calls, in my experience, have not performed well. When clients challenge their decisions or ask reasonable questions, the response is often defensive rather than professional.

The most concerning part is that they advise people to invest in certain stocks, but it is not clear whether they personally invest in the same recommendations. That raises a serious question: if they do not have confidence in their own advised shares, why should clients risk their hard-earned money?

Their performance during market crises has been very poor. Response time is weak, guidance is unclear, and clients are often left confused at the exact time when proper advisory support is needed the most. For a service charging more than PKR 325,000 per year, this level of support and quality is unacceptable.

In my view, their returns and advisory quality over the past year have not justified the fee at all. A person with basic market knowledge, some common sense, and free or low-cost learning from YouTube, social platforms, and financial communities may be able to make better decisions without paying such an expensive fee.

Their investment masterclass is also not worth the money in my opinion. The value delivered does not match the high price. It feels heavily marketed but weak in practical value.

Another issue is transparency. Critical comments on their posts appear to get deleted when they do not suit their narrative, especially comments from people questioning the performance and value of their advisory group. This gives the impression that they are more interested in protecting their image than addressing genuine client concerns.

A very disappointing incident happened during one of their monthly calls. A participant raised a valid concern that he had been advised to sell or trade shares at a loss and that several previous calls had also resulted in loss-booking. Instead of responding calmly and professionally, Abdul Rehman Najam reportedly became angry and asked the organizer to mute or block that person. In my opinion, this is a very poor way to handle a paying client’s concern.

I also feel uncomfortable with the fact that they may have high-net-worth clients with portfolio sizes of PKR 10 million, 20 million, or 30 million plus. When an advisory has influence over such large portfolios, they should be extremely transparent, responsible, and careful with their calls. If they are not personally investing in the same advised shares, then clients have every right to question whether the advice is truly aligned with their interests.

Overall, I do not recommend ARN Advisory or their masterclass. Their fee is too high, their crisis handling is weak, their response to criticism is poor, their value for money is not there, and their attitude toward clients is disappointing. In my opinion, people should save their money and learn investing through more transparent, affordable, and independent resources instead of paying such a large amount for an advisory service that does not deliver the expected value.

ARN Financial Advisors is a team of dedicated, research-driven, and highly skilled professionals. Their approach focuses on helping retail investors evaluate sectors and companies for investment, and they do this in a way that’s easy to follow yet firmly rooted in solid research and logic.

They take what’s often seen as a complex subject—business analysis—and break it down into simple, practical steps. They show how a basic understanding of any company can be turned into a small, manageable set of assumptions that help identify potential investment opportunities. As an analyst myself, I truly appreciate how thoughtfully and prudently they do this.

One of the things that sets them apart is their willingness to share credible sources of information with students who are just starting out. Many research hubs either don’t share this kind of core data and methodology or charge a premium for it. ARN Financial Advisors, however, believes in full transparency and in empowering their students to think and work independently.

Their philosophy is clearly about building the skills of their students so they can make sound investment decisions on their own. They provide everything in one place—research materials, data sources, and calculation templates—making it a complete learning experience. As someone who has attended their classes, I can’t thank them enough for the depth of knowledge they’ve shared and the lifetime support they offer even after the sessions end.

The team’s expertise is matched by their continuous learning mindset, which keeps them at the top of their game. They are generous with their knowledge, patient with beginners, and genuinely humble in their mentoring style. Their passion for the subject and commitment to their students is truly inspiring.

I recently had the opportunity to attend ARN Financials' Annual General Meeting and Investing Masterclass held in Karachi.

The session spanned approximately five hours and covered a broad range of topics — from personal finance to equity investing — delivered in a structured and engaging manner. What stood out most was the effort put into audience engagement: the Q&A session allowed participants to seek clarity on various financial matters, and the team responded with practical, well-informed answers.

The overall experience was positive. It’s refreshing to see financial institutions not only promote their services but also invest in public education. Events like these play a vital role in improving financial literacy and building trust with clients.

That said, a few tweaks to pacing and session length could make future events even more impactful.

Yes doing good.
Keep it up - nice work
Always wanted to study companies and you guys have provided this platform

It has been an amazing experience with this team. My journey started with a low investment but the excellent guidance and analysis provided me with the best progress.
It has been a delight to chase my dreams of wealth creation alongside you.
Prayers and well wishes,
Nabeel Tahir

Investing with conviction
Like i had bought mlcf when I read all ur research about it and was confident all the time even when market was down badly
I always felt relax as I had no worries cuz when market was having blood bath a simple message from u guys have me lot of courage to stay composed

Professional Team, Great customer care, They know 110% of what they do.

I have decided to take advisory services after watching some videos of abdur rehman..he has good knowledge and do alot of research..but not satisfied with his team..most of them are youngster who have not experienced market ups and down..during video sessions you can feel their immaturity (not all) ,you can just judge their immaturity from their answers.so arn must look into this point..as a beginner to this community ,i have not been guided properly to build my portfolio..i have been asked to just follow this portfolio based on videos which were prepared 6 months old..as a result i build my portfolio on higher rates and my portfolio is negative..later on arn is asking to shift to other stocks while i am stuck in their previous portfolio on higher rates,,and also you will not get any reply from him for example when he txted to shift from one stock to other,i ask him shell i sell in loss to move to your recomended stock,,and no reply from him..so you have to rely on his youngster team members..atleast for new comers while building portfolio they should give special attention so that he can build portfolio and come onboard with other members because some is investing his 40 to 50 million based on your advice..
2ndly 50 % returns in bull market is not a big thing..during bull market every thing will go high as we have seen after corona when market was on bull run..during these time alot of wattsapp group also claims such returns ..i will observe them for next 3 months and will take next decision..
i have edited my comment after watching a disappointing reply from team member,instead of taking it as constructive criticism and looking to solve the issue..they just responded in reactive mode

That is amazing experience for me
It’s make my life easy
I got massive returns on my portfolio

So I think I was encouraged to invest all of my liquidity in the stocks in December when the bull market was going crazy. The reasoning I got was that we've seen that you shouldn't sit on cash in a bull market. I guess the advising team has a bias as it has not experienced a down cycle yet. So I guess we shouldn't do that in the future and keep some room to take advantage of market corrections. Secondly, I was given the same portfolio as people who entered 6 months ago and I had to book loss on multiple calls because the team was insistent that there is still upside. Yet, the same team asked to sell them off stating the opposite 15 days later and asked as to sell it off. This is a major error and I saw no acknowledgement of it despite this issue being pointed out by various participants. The advidlsors must recognize that although there is knowledge asymmetry between them and the people who they advice, they shouldn't be adamant after making a mistake. I'd much rather appreciate a team that is flexible in terms of admitting their mistake and learn from it. This would increase my confidence in the future. Lastly, the advisors seem to be inspired by Mr. Warran Buffet, but seem to forget that his idea is to buy a company and not sell it for at least 3 years. So either your analysis was wrong, or your review process is flawed that we were asked to buy a stock in the first week of December and then sell it after 15-20 days. There are a lot of lesson here, please learn and improve as I want to remain bullish on your firm in the long run. But if you don't, there will be someone who will copy your business model and simply do better and win.

The knowledge imparted in the Investing Masterclass is superb. If you have a knack for developing an understanding behind Pakistan’s booming businesses, you’ve landed in just the right spot. Team ARN is doing an awesome job with a wonderfully constructed course, with quality research and reading material dispensed to the participants. The recorded lectures are apt and are a treasure while the Q&A sessions last until all questions are answered. You also get to join a great Alumni Community. Once you take this course you start thinking about the “business” rather than the “stock” which is just an instrument.

The investing masterclass takes you on a rich journey enabling you to understand the corporates like owners, introducing you to a solid framework of investing while building your capacity to analyze the business efficiently. Abdul Rehman’s understanding of the industries is superlative, and his delivery of fundamental analyses is excellent. The way he makes you understand rather difficult concepts in a digestible way is not anybody’s job.

It’s a bit of a longshot, but mark my words, these guys will become the Berkshire Hathaway’s of Pakistan in times to come. Along with another wonderful initiative of financial literacy like Sarmaaya, these folks will change the investing landscape of this country. Bravo Team ARN!

Well I was workıng ın PSX stock market sınce 2022 and on my entry ınıtıally 8 months were not so comfortable at one poınt ı made up myself that ı dont belong to thıs market of volalıty, but as ı kept huntıng for good advısorıes on youtube ı came across ARN and that change my mınd, specıally the course of masterclass really change all my way of thınkıng and then ı adopted the retaıl ınvestor subscrıptıon and now ı am happy sınce oct 2024 ı am ın 17% profıts and lookıng fwd for more upsıde as my convıctıon over ARN and hıs lovely team kept me ıntact. Hope to see and have more success wıth thıs famıly whom ı belıeve from the bottom of my heart.

It is an amazing jurney since July 2024, I started with ARN. Their reserch based advices helped me to learn and understand the company that gives me the confidence to invest. They give timely calls if the fundamental of company has changed or any other conditions that could impact the stock.
I am very satisfied and firm to stay long with ARN.
Thank you ARN team for your great contributions to grow my portfolio.

Excellent team.Reliable and dependable. Know their job. Client is in safe hands.

The policy of knowing the company in depth makes it investment rather than purely relying on sentiment or technical analysis.

Very nice experience. All the hardwork is done by ARN and we just have to follow the timely calls for maximizing gains…

Excellent pick of growth and steady business.
Masha allah your knowledge of understanding businesses is commendable and beneficial for all customers to grow their wealth and helpful for to achieve financial freedom.
One little suggestion is to maximise the profits we should involve the flavour of technical analysis as well. May Allah bless you.

They give complete insight of companies we are investing in. Remain open to all questions, give regular updates and don’t shy away from accepting mistakes. Keep changing portfolio mix whenever and wherever required.